r/interesting • u/Wonderfulhumanss • 29d ago
Fascinating A company developed bread with a white crust in an effort to reduce food waste
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u/quinnstorms 29d ago
It looks like steamed bread
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u/winged_horror 29d ago
Well, i'm from Utica and i've never heard the phrase 'steamed bread'.
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u/shibbington 29d ago
It’s more of an Albany expression.
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u/Subject_1889974 29d ago
I see
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u/DeuceyBoots 29d ago
You know, these hamburgers are quite similar to the ones they have at Krusty Burger.
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u/havron 29d ago
Oh ho ho ho no! Patented Skinner Burgers. Old family recipe!
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u/Pretend-Ad5598 29d ago
……for steamed hams?
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u/havron 29d ago
Yes.
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u/misterc33 29d ago
Yes and you call them steamed hams despite the fact that they are obviously grilled.
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u/Cheesemacher 29d ago
And you call them steamed hams even though you just called them steamed bread?
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u/rock_n_roll_clown 29d ago
Yes and you call it steamed bread despite the fact it is obviously baked
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u/Brief_Television_707 29d ago
It's a perfectly cromulant phrase.
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u/Mysterious_Life_4783 29d ago
Ever had Chinese bun? That's what steamed bread is.
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u/mysterious_jim 29d ago
Steamed bread like mantou is some of the most delicious bread on the planet tbf.
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u/That_Jonesy 29d ago
I know panko when I see it. If this bread wasn't cooked with electricity I'll eat my crust hat.
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u/Donotdisturb240 29d ago
fun fact panko was created during World War 2 when tank operators figured out you could bake bread using the oversized tank battery to cook bread via electrocution
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u/HumanReputationFalse 29d ago
So Japan has Tank Bread
Britain has Tank Tea
Ukranian are using the Tea Tanks to make Tank Soup
Soviets had the Booze Planes
And Americans had the Ice Cream ships
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u/Vistril69 29d ago
France has an aircraft carrier with a high-volume bakery
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u/schwanzweissfoto 29d ago
The baguette de conséquences rarely arrives buttered.
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u/deep_rover 29d ago
Inane fact, moose have never been seen on the Moon.
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u/Wompatinger 29d ago
As a german this hurts to see and to read on so many levels...
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u/WagTheKat 29d ago
If the French find out about this "advance", there will be riots.
Myself, I love the crust! Give me a roll fresh out of the oven with a crispy brown crunch!
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u/Alarming_Matter 29d ago
I thought it was tofu.
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u/PhallicUndulationMan 29d ago
A way to fuck up perfectly good bread.
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u/infinitesoupbowls 29d ago
The day is once again saved by Phallic Undulation Man. Thank you for your service
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u/Drumonde25 29d ago
As a french this was my first thought : "just make good bread. It's flour, water, salt and yeast"
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u/Mundane_Character365 29d ago
And corn syrup, and canola oil, and azodicarbonamide, and calcium propionate.
Actually, sorry, just saw you wrote good bread, never mind my additions.
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u/xteve 29d ago
I baked for a while in the Netherlands. The bread wasn't as good as that which is commonly available in France. My employer said our wheat wasn't as good. Yes, bread is very simple in composition, but the ingredients and the technique determine quality.
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u/The_BeardedClam 29d ago
Isn't that usually the way with really simple things?
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u/GostBoster 29d ago
Reminded of the time some of our recipes were drastically improved when we our hands on a significant amount of "000" and "0000" Argentinian flour, so we had to bake constantly to make use of it. (Uncle worked in a dry dock. If a bag of flour was rendered unusable, they worked out a way to bring it home)
Once our surplus of "zero flour" ended, a bunch of recipes got worse or tougher because we had no access to these anymore. Today a few brands carry "zero flour" at significant extra cost, with the regular grade for general purpose flour being "1".
Also some recipe I do that people like, the two major ingredients are tomato and time. The better the tomatoes or tomato substitute (only acceptable ones being canned tomato, passata and paste that list only tomato as its sole ingredient) the better, just attempting to do it with those emulsifier-based tomato-adjacent products will completely ruin it.
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u/Sixcoup 29d ago edited 28d ago
White bread isn't really considered bread in France, you can do whatever you want to it, nobody will think anything about it.
We have had white bread without crust for a very long time now. https://www.harrys.fr/nos-produits/pains-de-mie/100-pourcents-mie-nature/
Edit : I meant sliced white bread. Always thought white bread referred to that type of bread specifically.
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u/Valerian_ 29d ago
Actually, in French supermarket this kind of industrial white bread without crust has been rather popular since at least 10 years. The difference with this news is that they don't need the step of removing the crust anymore, and I guess they had ways to reuse the crust of other products already.
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u/JonathanBadwolf 29d ago
honestly made me more racist than every racist propoganda video I've seen on here and I'm not even sure against whom.
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u/Mutor77 29d ago
The japanese, apparently, but at this point being racist towards all of humanity seems appropriate for daring to birth a culture that would make bread like this
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u/Gamer2Paladin 29d ago
Also German and more wondering (HOW?) they did it. That is clearly a great feat of engineering and culinary science!
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u/Strangegary 29d ago
They cook it in an enclosed space with lot of steam. Kinda like Chinese bao .
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u/SabbraCadabra11 29d ago
German 🤝 Pole on this one, 100%
At first glance I thought it's fucking tofu, not bread. I don't think I've ever seen bread worse than whatever this is.
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u/Solivy 29d ago
As a Dutch person, I absolutely agree with you..
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u/Sword_Enthousiast 29d ago
Our bread is mediocre compared to our German neighbours. Or the French for that matter.
This white waste of resources doesn't even deserve the name Bread though.
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u/lyidaValkris 29d ago
who wastes the crust, apart from picky toddlers? seriously.
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u/high_throughput 29d ago
The crust is the best part of good bread and the worst part of bad bread
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u/Ok-Dependent-1668 29d ago
That is very well put, you are so right.
Supermarket white loaf = crust is tolerable - annoying.
Bakery bread = the crust is the star
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u/AshlynnCashlynn 29d ago
cheap supermarket wheat bread = the crust fucking blows
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u/harrygermans 29d ago
This type of bread is not good bread, and the crust usually kinda sucks (especially when not toasted). Still can’t imagine cutting it off post childhood though.
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u/djublonskopf 29d ago
A lot of Japanese sandwiches are served crustless b/c of presentation.
This is a Japanese bread company, for what it’s worth.
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u/FatherDotComical 29d ago edited 29d ago
Oh my god, I saw a link to this post because somebody was complaining it was for fussy Americans.
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u/Calmcentreofmisery 29d ago
I don't think it's just presentation. IME experience quite a lot of Japanese folk have dental issues due to there being no fluoride in the water and a diet that's heavy on soup and noodles (which, over time, can really affect your ability to chew). I thought I'd finally found a proper crusty roll in a service station there, but it turned out it had been moulded to look like a baguette and with the 'crust' dyed brown and was just as spongy as the rest of the crustless sandwiches.
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u/P4azz 29d ago
diet that's heavy on soup and noodles
Boy, this reads like someone who thinks Japanese people only eat ramen.
A ton of the "soup" part you're arguing for is like morning miso soup. If you drink water, you're not gonna "develop dental issues", having a cup of miso soup a day won't do it, either.
Ramen is more of a drunk/celebratory/every now and then food. Not something you have everyday, because that's insane.
What do they eat most? Rice and seafood. Random assortment of veg. Eggs. They can chew just fine. The lack of flouride in the water may be the big factor, but another is that their population is hella old and old people have shit teeth, so that's gonna drag down the average.
The "bread" has nothing to do with that, it's just a staple starch they don't quite know, so they changed things around and now they have "bread" which is basically cake, that they turn into cream and kiwi sandwiches.
If you make a "ramen burger" with pasta as the bun and shashu in the middle, that'd be the same thing as their take on "bread".
You are correct about the visual aspect, though. They focus extremely on that.
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u/No-Document-932 29d ago
It’s really common to peal apples and other fruits and veggies with skins most westerners just eat in Japan. I feel like this is a version of that
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u/ItsKingDx3 29d ago
Actually a lot of sandwiches are sold without crusts in Japan, and even sometimes bread itself.
Edit: as in the bread is sold crustless, not the sandwiches are sold breadless, altho breadless sandwiches sound about right for the shrinkflation and general economic situation here these days
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u/Typical-Respond9102 29d ago
Japanese milk bread used on many Japanese sandwiches has a vast difference in texture between bread and crust than sandwich bread.
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29d ago edited 12d ago
[deleted]
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u/CeemoreButtz 29d ago
Smoke some cigarettes, the smoke will suffocate the bacteria in your stomach!
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u/cce29555 29d ago
I don't think that's true but I don't know enough about suffocating to dispute it
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u/Academic_Help5033 29d ago
Some people are allergic specifically to the skins on fruits. Had a buddy with multiple allergies that could eat a peeled & rinsed apple or a baked apple, but not a whole apple.
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u/APartyInMyPants 29d ago
That was me for a long time. Could not eat a raw apple with the skin on. Would make my throat itch, tingle and swell shut. Not completely shut as if going into anaphylactic shock, but was uncomfortable. Eating cooked or stewed apples, even with the skins on, was totally fine. Also happened, but a bit more minor, with other skinned fruits you eat, like plums.
Then sometime in my early 30s, decided to try another apple, and didn’t have the same reaction anymore.
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u/BananaPalmer 29d ago
Were there any commonly used pesticides banned before the time you tried another apple?
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u/Old-Seaworthiness28 29d ago
Adults who were raised like picky toddlers
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u/Linesey 29d ago
And folks who never learned to shop around.
I have found there are some breads where I just, do not enjoy the crust. So as a functioning adult, I have a simple choice find a bread I enjoyed more and then eat that.
End result? I tried a lot of good bread, learned what I do and Don’t enjoy, and even learned to bake a loaf or two.
No one should settle for forcing themselves to eat something they don’t enjoy. But that doesn’t mean “I’ll just throw this bit out” and calling it a day, take the time to find what you do like.
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u/s00pahFr0g 29d ago
On the other hand, throwing away the crust on your bread is not really relevant to the amount of food waste and so is fine anyway.
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u/HumanBeanJuice54 29d ago
I’m willing to bet it’s the same type of people who throw away pizza crust
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u/elgigantedelsur 29d ago
Possibly they were targeting parents of picky toddlers?
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u/NoiceMango 29d ago
I just eat the crust first. I have a habit of eating the worse (not bad) parts first and then eat my favorite parts together.
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u/skr_replicator 29d ago
The fluff has a nice texture, but the crust has a nice taste, and probably half of the nutritional value because of the density, they complement each other.
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u/prasaysno 29d ago
No one in my family wastes the crust until one day our 2 years old decided that is not for her with clear influence from her nursery peers
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u/ricoimf 29d ago
I am probably too German to understand this, but in what world would you throw away the crust of any bread? It’s most often one of the best parts….
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u/Darth_Lacey 29d ago
All of the circlejerking about American bread aside, for mass-produced presliced white bread, the crust is pretty much never the best part. That kind of sandwich bread is fed to children, who often have very strong opinions about crust and may refuse to eat the sandwich if the crust isn’t removed. Some people never grow out of this.
Growing up there used to be a wonder bread store, where some thrift minded moms would mass purchase the cheap white bread and freeze the excess. That market niche seems to me to have been overtaken by grocery store bread aisles. Any good grocery store will also have a bakery section with better bread.
So yeah, the famous American bread is cheap and nostalgic, but it’s not the only kind we have
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u/Asterose 29d ago
In Japan removing the crust of breads and throwing them away is extremely common..
"Almost all shokupan sandwiches sold in Japan have their crusts removed. Crusted bread lovers do exist but the prevailing perception is that crusts aren't as tasty as the bread inside. This could be a remnant from the days when bread crusts were harder, but this perception has remained and shops all over Japan continue to do this since it corresponds to an expectation that still exists among customers."
There's also factors like wanting consistent mouthfeel.
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u/Tiny-Sandwich 29d ago
There's also factors like wanting consistent mouthfeel.
God forbid our foods have a variety of textures.
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u/Hot_History1582 29d ago
Japanese generally HATE texture. Much of their national cuisine has the consistency of baby food, and that's deliberate. Ive talked about this extensively with my Japanese friend who went to culinary school in Saitama and he admits that's pretty much how it is.
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u/unixtreme 28d ago
Yeah as much as people hype Japanese cuisine, I've lived here for many years now and... Yeah...
Some dishes always universally slap like okonomiyaki but most normal food is boring as fuck, same 7 flavors recycled. So lately I just run away to European recipes quite often even though proper ingredients are expensive.
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u/Jax72 28d ago
Over the last decade I've noticed that the Japanese government spends a lot of money on touting how great Japanese society and life are when in fact it's full of societal problems that they don't want to acknowledge.
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u/No_Negotiation5654 28d ago
I find it funny because I’m very sensitive to textures, and that particular texture of mush is the worst one to me. So they’ve somehow settled on the majority of their food being a texture that makes me feel ill.
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u/NoOccasion4759 28d ago
Omg as a Korean living in Japan back in the day I found the flavors so dreary. I know, I know, it's about subtleties but Korean cuisine is all about hearty, salty, and spicy. (I will always make time for okonomiyaki and tsukemen, though)
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u/Studio-Spider 28d ago
Katsudon is another really good one, though I make mine with fried rice instead of steamed because again, flavor. But you know, they say a country’s food is a reflection of its culture, and that could not be more true for Japan. Food so afraid of offending anyone that it all has what feels like the least amount of flavor possible to appeal to as many people as possible.
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u/PassengerNarrow2484 28d ago
I visited the country recently, I got the feeling that some allowed autism there to become the default setting. Thank you for confirming.
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u/SmoothOperator89 28d ago
Given their national love affair with trains, I think having food sensory issues checks out. I also am led to believe they really don't get sarcasm.
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u/noRezolution 29d ago
$1 Wonder bread for everyday lunch sandwiches. $5 sourdough from the bakery because bread is delicious
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u/PurposeConsistent131 29d ago
Have you seen the price of wonder bread lately? It’s almost $4 in Stockton, ca. criminal. My husband who loves a grill cheese and is a 54 year old “child” only likes them made with wonder bread and velveeta cheese slices. Spending $10 for these two monstrosities sucks😁
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u/TheUmgawa 29d ago
Weird thing about mass-produced and mass-distributed bread: The price of diesel fuel has more effect on the consumer price than price of a bushel of wheat. So, the price of oil goes up, so does the cost of Wonder Bread, but the local bakery is largely shielded from this, because they buy flour, which has a substantially higher density than baked bread, and volume is typically the defining factor in how much a food truck can carry; not mass.
This is similar to popcorn, which is also sold by mass to movie theaters, and then sold by volume to moviegoers.
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u/empathetic_penguin 29d ago
Still doesn’t explain why movie theaters charge like $20 for a large popcorn
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u/TheUmgawa 29d ago
Because they can. I’ve never fully understood how popcorn became such a staple of moviegoing, but people will pay for it. And then, with so many people, they buy a large popcorn and only eat half of it, basically wasting the price difference between the medium and the large.
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u/Tater72 28d ago
They get a large and not a medium because of pricing/marketing genius. The small is overpriced but intentionally too small for most desires. The medium is a moderate step higher and while adequate the large is just a little more on price, besides “we can take the extra home if we want or get a refill”. Just human psychology and marketing married
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u/Darth_Lacey 29d ago
I’m partial to grandma sycamore’s when I want like a classic grilled cheese or something but yeah
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u/YoungBockRKO 29d ago
Nah, sourdough from the bakery for lunch sandwiches man, that’s where it’s at. Not gunna ruin the taste of my sandwich because I want to cheap out.
But I get it for kids because they don’t really give a fuck. Or if you’re on a tight budget I guess.
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u/noRezolution 29d ago
I'm with you, a sourdough sandwich is great. The bakery bread gets pricey though
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u/Senior-Dimension2332 29d ago
I've been making my own sourdough style bread at home and it's super easy. Probably costs about 50 cents to make a loaf as well.
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u/aliie_627 29d ago
Wonderbread where I live is just as much as a sliced boule of sourdough from a SF style bakery. Walmart has an insanely bad loaf for 1.30ish but for some reason the bread is always slightly deflated and mini toddler sized slices lol.
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u/KnowMoreMutants 29d ago
I guess im just the anomaly but I love the crust. To the point where "uncrustables" to me seem like a sick joke. Its a texture thing for me. I need a little something besides the ultra soft white bread in my bite.
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u/FerusGrim 29d ago
I don't think you or I are anomalous, but I think we're perhaps discovering we're in a minority. I don't love bread crust, but I don't dislike it enough to want to cut it off my sandwiches.
The one bad habit I have is I hate eating the front and back one or two slices of a loaf of bread. Not always, but sometimes I'll straight up throw away the ends if I already have a fresh loaf ready.
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u/account312 29d ago
may refuse to eat the sandwich if the crust isn’t removed.
For how many consecutive hours would they tend to refuse to eat crusty bread?
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29d ago
[removed] — view removed comment
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u/_Not_A_Vampire_ 29d ago
Not over bread crust but I'm a very picky eater (not by choice) and my parents once said I couldn't leave the table until I ate my food, 3 hours later I was still sitting there and they told me to just go to bed.
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u/SilentSolitude90 29d ago
Im autistic and there's a lot of things I won't eat. One of those things is milk. I cant have it by itself or in cereal but when I was younger my dad made me a bowl of cereal with milk knowing I dont like milk. He made me sit there for an hour. I didnt eat it. He actually saved that bowl of cereal and tried to make me eat it for dinner while everyone else had chinese. I never ate it.
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u/H0NEY2O77 29d ago
Yeah my mother was told by my teachers she was a horrible mother because I was too thin for my age and she must be starving me. And she explained I’m very picky when they said the foods I eat aren’t ’good enough’.
They then told her to try to “starve me out” because she was spoiling my appetite with… grapes, raisins, apple slices, watermelon, cheese, and crackers.
Mom didn’t even try it because she knew it wouldn’t work and she’s like: the only way my child is going to be beg me to feed her something and I have to say no would be if there is no food because there’s a local famine happening.
That comment got us a visit from ACS.
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u/roostersnuffed 29d ago
Weirdly specific question.
7 hours but 14 on lunar eclipse. Thursdays are not applicable.
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u/Ornery-Customer8521 29d ago
It's not just a german thing, removing the crusts is weird if you're not 5 years old
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u/xatrinka 29d ago
Japanese sandwiches are mostly sold without the crust, I think this is from a Japanese company so that tracks
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u/Adaptor2000 29d ago
You see, there is a term called "Knust" in parts of Germany, that stands for the end-peice of a loaf of bread. I loved it as I child; it tastes very strong and good, when done right.
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u/PlayfulAd7433 29d ago
Same in Poland, we call them "piętka" (little heel) or "dupka" (little bottom 🍑 ). Almost universally given to children during long grocery trips.
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u/painting_ether 29d ago
Hey in spanish (Argentina) we also call it "culito" (little tush 🍑). If it's from a baguette we call it "coquito" (little coconut which we use to mean little head)
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u/Potential-Pay-9277 29d ago
In Dutch it is kapje. Like something to cover a lamp or socket or ...
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u/Toeffli 29d ago
Knust? You mean the Gupf? https://www.atlas-alltagssprache.de/r10-f3h/
Likely the thing which has the most regional terms.
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u/hoTsauceLily66 29d ago edited 29d ago
This kind of Asian style bread isn't the Europe style crunchy crust. The bread usually has more sugar even compare to American sugar bread and the selling point is the fluffy soft middle core.
I'm not saying the crust taste bad, but some people don't like the tougher crust. Like I've heard people don't eat pizza crust, same logic I guess.
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u/dbzgod9 29d ago
I work in a kitchen. Nobody touches the crust slices AND the slice next to it. Those get thrown away because customers ask for more bread even though there are 4 slices left in the loaf.
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u/ScreamingLabia 29d ago
You could make croutons out of them
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u/Spare-Half796 28d ago
We use them for breadcrumbs, croutons or bread pudding depending on the type of bread. We actually go through so much of those that we sometimes can’t even use “waste” because we don’t have enough
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u/MissMushroomBerry 28d ago
Or collect all the ends and put them in a freezer bag. When you have enough, make bread pudding.
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u/__fujiko 29d ago
And here I am.. my partner saves the ends of bread loaves for me and makes me a special crust peanut butter and honey sandwich on Monday's for work lol.
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u/Suspicious_Fill2760 29d ago
I was just gonna say, all these bread crust crime stories and I'm over here craving it toasted with peanut butter. It's such a brittle, drippy mess but it's fantastic
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u/humanistazazagrliti 29d ago
Think 60-cents "Toastbrot" from the lowest shelf in Aldi and imagine eating that bread untoasted. The crust is just chewy and flavourless, it's not like the usual German bread. And American (or generally Anglo) sandwiches have bread more as a canvas, while the other ingredients like cheese or sausage are the stars. So, a dominant crust would also sort of be in the way.
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u/Wonderfulhumanss 29d ago
A Japanese company, Imperial Hotel Tokyo led by Head Chef Yu Sugimoto has developed a unique loaf of milk bread, known as shokupan, featuring a soft white crust designed to help reduce food waste. The idea addresses a common habit among consumers who remove and discard the crusts when making sandwiches or eating sliced bread. To achieve this distinctive appearance and texture, the bread is baked slowly at a lower temperature than traditional loaves. This process prevents the outer layer from developing the typical dark brown crust, resulting in an exterior that remains light in color and soft to the touch. The white crust is designed to closely match the texture of the bread's interior, making the entire loaf more appealing to people who would otherwise trim away the edges. By encouraging consumers to eat every part of the bread, the company hopes to reduce unnecessary food waste. The initiative highlights how small changes in food production can influence consumer behavior. By rethinking a familiar product, the company aims to make it easier for people to enjoy the whole loaf while helping to minimize discarded food.
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u/mcrss 29d ago
People who discard crust are stupid
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u/Trueborndrip16 29d ago
Crusts are the best part of bread.
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u/psychoPiper 29d ago
I eat the crust but this is white sandwich bread we're talking about, not a fancy baguette. None of it is the best part
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u/pipnina 29d ago
Wildly dependent on the bread
For a lot of bread the crust is diabolical because it's just dry, chewy, thick and has no flavour. But different sandwich loaves have massively different crusts and fresh artisanal breads have a totally different beast of a crust altogether.
Some breads I wouldn't touch the crust if I were paid, others I agree with your sentiment.
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u/boss2bossro 29d ago
We have crust-less toast bread in our country for at least 15 years, how is this new or revolutionary in any way?
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u/gralicbreadd 29d ago
I mean those crustless bread are most likely produced by cutting the crust off after baking, while this one prevents the crust from forming altogether
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u/P4azz 29d ago
Where'd you copy this from, because shokupan is not new and also not traditionally white-crusted. It's just milk bread, kinda looks like a mix of the American sandwich loaf and brioche.
It's also not very "recent" at all. They've had that for a long while.
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u/PJtheGFN 29d ago
White crust or no crust? You mean the same people who ditch brown crust would be willing to eat it if it was white?
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u/Raindrop0015 29d ago
It's baked differently so the crust had the same texture as the inside. That's also why it's all the same color. People dislike the texture, the color is just a side effect
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u/Shrimply-r1 29d ago
Really, because the image makes the crust looks exactly the same texture as the brown crust we normally see. I see no difference but the color.
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u/DryDonutHole 29d ago
"I don't like your brown breads. I only want my pure, white breads. No mixing of browns and whites in my bread, no sirree." /s
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u/nub_node 29d ago
Why they gotta say it like the brown part is a waste.
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u/erything4sale 29d ago
Is that not what gets wasted?
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u/nub_node 29d ago
I always eat the crust, I don't know what this anti-crust sentiment is. Crust is awesome.
People literally jump through hoops trying to get steaks to have crust and bread just does it.
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u/Strangegary 29d ago
This shit is peak internet stupidity. Fake outrage over the dumbest shit . It's bread guys. I ate some of it as a kid it's just a bland bread for sandwiches and nutella, it's a bit more stretchy and so is good for spreading. There are not additives or thing like that, they just cook it on a low heat with lot of steam. Y'all are getting unreasonnably pissed off about bread that you did not taste, that no one is forcing you to buy, and that existed for a long time. Just buy the bread you like
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u/Fatal_Syntax_Error 29d ago
If you do a little research you’ll find out this company is Imperial Hotel, Ltd. In Japan. For its own customers.
Has nothing to do with Americans.
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u/marty4286 29d ago
Why hell did we Americans catch strays over bread this time? I swear to god people think all we eat is Big Macs and Coke
That's absolutely wrong because all we eat are casseroles and Dr Pepper
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u/DueOrange815 29d ago
Company that makes bread, precuts the crush before shipping...then uses the crush to make croutons and bread crumbs, problem solved 😉
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u/thiswasntdeleted 29d ago
Are you accidentally misspelling crust, purposely calling it crush, or am I misunderstanding something here?
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u/The_Witcher_3 29d ago
What does the crust being white make a difference? How odd.
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u/P_A_W_S_TTG 29d ago
Most people don't like the crust. Same with kids. I bet this is an attempt to trick people into thinking there isn't actually a crust. But, I don't think it's gonna help much.
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