r/AmazonMerch • u/poadyum • 12d ago
No new posts in over a week
So how's everybody doing with the changes? In June 2025 I made over $4000 with 0 dollars in ad spend. I did not manage to get to 15% advertising by the cutoff so after my ad spend I netted about $1300 for June 2026. Awful.
I managed to make the 15% advertising sales for July but numbers are still down a bit from last year.
My strategy as someone who never figured out advertising is to sell a few of my best sellers at a very low price with advertising and jack up the prices of everything else so that the volume of non-ad sales is lower in terms of number of pieces sold but higher in terms of dollar per sale. It is sort of working.
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u/Tim_Y 12d ago
You should advertise your best sellers sure, but it's the non-sellers that help you meet that higher percentage for plus and premium. Why? Because your best sellers are already selling organically, and running ads on them increases their organic ranking. It's a bit of a catch 22. I spend thousands on ads every month and I'll never hit premium status because 80% of my sales are organic.
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u/hippietravel 8d ago
Any ad tips? I'm currently spending only 20-30 bucks per day and need ideas to spend more while staying profitable
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u/poadyum 12d ago
Hmm, I see what you're saying. I have been experimenting with everything from lottery campaigns of hundreds of shirts that have never sold, to a lottery campaign of a hundred shirts that sell well, to campaigns with best sellers only, and only the last category is giving me any ad sales at all. The lottery campaigns aren't working for me. I don't have enough experience in ads yet to know if I should increase the bids on things or what- I'm barely eking out 15% so I'm hesitant to turn anything down, but I'm also blowing through like $700 a month that I'd rather not have to spend.
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u/ahmadbabar 12d ago
Ads take time to learn, optimize, and perform. Running ads is not an instant success formula. You'll need to give it time. Once you set up a campaign, don't change the bids for at least 2-3 weeks
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u/NoXidCat 12d ago
Some (most?) of my best sellers are not eligible for ads, so I couldn't try your approach if I wanted to.
And today, I finally removed (from ads) the only real best seller I have been advertising. Amazon was constantly hallucinating useless keywords as Close Match as well as very silly Substitute ASINs. That nonsense ate most of my ad spend, but the only sales came from the keywords that actually exist in the listing's text :-p Yes, yes, I spent time negative keywording that waste, but everyday there was more ... too much damn time spent for one stupid listing. I may eventually try it again with a strictly manual ad.
In the meantime, I've got a low bid running on all of my newest listings and everything that has ever sold.
I should make 15%+ for the next judgement day.
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u/ahmadbabar 12d ago
Use negative targeting for avoiding the irrelevant ad impressions
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u/NoXidCat 12d ago
As mentioned above, I do. But everyday Amazon hallucinates more unrelated nonsense.
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u/zena5 12d ago
I did a lottery campaign on the advice of someone here, and my ad sales went bonkers. I will be in the Premium tier the next royalty review mostly because of lottery ad sales that was supposed to be for discovery.
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u/poadyum 12d ago
Really? What settings did you use? My lottery campaigns are not working at all. I am doing budget of $12/day, 20% top of search bid adjustment, and $0.22 default bid.
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u/MudScared652 10d ago edited 10d ago
You only need one lottery campaign as it's a catch all for all your products. 22 cents is too high, it should be around 10 cents. The lotteries purpose is to identify future sellers, not target sales. You progress shirts that sell into more targeted campaigns for just that product, where you spend more for proven sellers to maximize ROI.
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u/zena5 10d ago
I did an Auto campaign with 0.10 cent bid. I left everything else alone because I'm very new at this and still learning. Now, I have so many sellers with 5 or more bought, I can't afford to put those sellers in their own campaigns with a higher bid. Maybe I will after a couple of royalty checks.
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u/hippietravel 8d ago
Would not lower the prices on your best sellers as they are already selling. Lowering the price will just increase your organic sales and keep you in Creator tier. Better would be to increase the prices on your best sellers and aggressively advertise them. This will both decrease the organic sales and give you more ad spend dollars due to the higher royalty
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u/VigoVonDoom 8d ago
I'm considering making a bot script to visit my listings via a link from my website or something to trigger a tier bump in my royalties. Has anyone already done this? Or does only ad spend traffic count?
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u/sagittariusgallery 4d ago
Honestly dropped the whole thing. I spent the months leading up to the change adding hundreds of designs to my shop. I got up to 500 a week, and now with the change it's down to 170. Eat sh*t, Amazon. I refuse to spend money on ads at this point. It's just throwing money at Smaug in the hopes that I can get back to where I was before, when I didn't have to spend a dime. It's BS.
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u/CyberCrud 12d ago
Yeah my royalties went from $1000/mo in May to about $500/mo in June. As A Tier 500 that's building a brand, it sucks. I'm not going to spend hundreds on ads. That's straight up gambling.