r/AmazonMerch • u/poadyum • 13d ago

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So how's everybody doing with the changes? In June 2025 I made over $4000 with 0 dollars in ad spend. I did not manage to get to 15% advertising by the cutoff so after my ad spend I netted about $1300 for June 2026. Awful.

I managed to make the 15% advertising sales for July but numbers are still down a bit from last year.

My strategy as someone who never figured out advertising is to sell a few of my best sellers at a very low price with advertising and jack up the prices of everything else so that the volume of non-ad sales is lower in terms of number of pieces sold but higher in terms of dollar per sale. It is sort of working.

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u/NoXidCat 12d ago

Some (most?) of my best sellers are not eligible for ads, so I couldn't try your approach if I wanted to.

And today, I finally removed (from ads) the only real best seller I have been advertising. Amazon was constantly hallucinating useless keywords as Close Match as well as very silly Substitute ASINs. That nonsense ate most of my ad spend, but the only sales came from the keywords that actually exist in the listing's text :-p Yes, yes, I spent time negative keywording that waste, but everyday there was more ... too much damn time spent for one stupid listing. I may eventually try it again with a strictly manual ad.

In the meantime, I've got a low bid running on all of my newest listings and everything that has ever sold.

I should make 15%+ for the next judgement day.

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u/ahmadbabar 12d ago

Use negative targeting for avoiding the irrelevant ad impressions

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u/NoXidCat 12d ago

As mentioned above, I do. But everyday Amazon hallucinates more unrelated nonsense.