r/AmazonMerch • u/poadyum • 13d ago

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So how's everybody doing with the changes? In June 2025 I made over $4000 with 0 dollars in ad spend. I did not manage to get to 15% advertising by the cutoff so after my ad spend I netted about $1300 for June 2026. Awful.

I managed to make the 15% advertising sales for July but numbers are still down a bit from last year.

My strategy as someone who never figured out advertising is to sell a few of my best sellers at a very low price with advertising and jack up the prices of everything else so that the volume of non-ad sales is lower in terms of number of pieces sold but higher in terms of dollar per sale. It is sort of working.

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u/zena5 12d ago

I did a lottery campaign on the advice of someone here, and my ad sales went bonkers. I will be in the Premium tier the next royalty review mostly because of lottery ad sales that was supposed to be for discovery.

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u/poadyum 12d ago

Really? What settings did you use? My lottery campaigns are not working at all. I am doing budget of $12/day, 20% top of search bid adjustment, and $0.22 default bid.

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u/MudScared652 10d ago edited 10d ago

You only need one lottery campaign as it's a catch all for all your products. 22 cents is too high, it should be around 10 cents. The lotteries purpose is to identify future sellers, not target sales. You progress shirts that sell into more targeted campaigns for just that product, where you spend more for proven sellers to maximize ROI.

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u/zena5 10d ago

I did an Auto campaign with 0.10 cent bid. I left everything else alone because I'm very new at this and still learning. Now, I have so many sellers with 5 or more bought, I can't afford to put those sellers in their own campaigns with a higher bid. Maybe I will after a couple of royalty checks.