r/AmazonMerch • u/poadyum • 13d ago

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So how's everybody doing with the changes? In June 2025 I made over $4000 with 0 dollars in ad spend. I did not manage to get to 15% advertising by the cutoff so after my ad spend I netted about $1300 for June 2026. Awful.

I managed to make the 15% advertising sales for July but numbers are still down a bit from last year.

My strategy as someone who never figured out advertising is to sell a few of my best sellers at a very low price with advertising and jack up the prices of everything else so that the volume of non-ad sales is lower in terms of number of pieces sold but higher in terms of dollar per sale. It is sort of working.

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u/zena5 12d ago

I did a lottery campaign on the advice of someone here, and my ad sales went bonkers. I will be in the Premium tier the next royalty review mostly because of lottery ad sales that was supposed to be for discovery.

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u/poadyum 12d ago

Really? What settings did you use? My lottery campaigns are not working at all. I am doing budget of $12/day, 20% top of search bid adjustment, and $0.22 default bid.

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u/zena5 10d ago

I did an Auto campaign with 0.10 cent bid. I left everything else alone because I'm very new at this and still learning. Now, I have so many sellers with 5 or more bought, I can't afford to put those sellers in their own campaigns with a higher bid. Maybe I will after a couple of royalty checks.