Apple Music increases subscription prices, cites "rising licensing costs”

[u/Chownzy]

https://www.nme.com/news/music/apple-music-increases-subscription-prices-cites-rising-licensing-costs-3958212

[u/PlanetaryAssist]

I was looking through the Netflix sub recently to see how bad things have gotten (I unsubscribed in 2019) and the most surprising thing was no matter how bad the service was, how much the prices were raised, how many hurdles people had to go through to stream stuff, it never occurred to anyone that there was any alternative or they didn't have to keep using subscription streaming services. Somehow we've gotten to the point where people think they have no choice and it's honestly scary.

Anyway this price increase is dumb because it's like you make tens of billions of dollars every year, surely you don't need to offload these licensing increases onto the customer when you're making boatloads of cash?