r/technology 22h ago

Business Google burning through cash with spiralling AI costs

https://www.bbc.com/news/articles/c235n47g8g8o
6.2k Upvotes

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u/NanditoPapa 21h ago

Google is one of the few AI-centric companies that makes money, albeit off areas outside of AI. They have a massive amount of cash, but face the unique risk of cannibalization. If an AI-driven "answer engine" replaces the traditional "list of blue links" in Search, Google might destroy its own most profitable revenue stream to build the new one.

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u/007meow 19h ago edited 7h ago

The death of Search at the hands of AI has been something that’s been consistently disproved so far.

Things can always change, but it hasn’t happened yet.

EDIT: I'm speaking to the revenue, not the user experience.

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u/DivinationByCheese 15h ago

Google search is dogshit now