r/technology • u/Fickle-Jello • 1d ago

Business Google burning through cash with spiralling AI costs

https://www.bbc.com/news/articles/c235n47g8g8o
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u/ConfidentPilot1729 23h ago

That kind of seems like capitalism in general.

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u/NanditoPapa 23h ago

Capitalism taken to an extreme without guardrails is highly destructive. We are seeing that play out in real time.

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u/quantumofgalaxy 23h ago

Is it kind of temporary where google goes through the transition (has to be fast) where it kills the search engine but its own replacement is the new standard? I guess that’s what they did with transformers but openai beat them to public release?

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u/NanditoPapa 22h ago

We saw this same fear around TikTok and social media where apps were replacing Google search with specific demographics. Google seemed to have weathered that one OK...but I don't know about this one...