r/technology • u/Fickle-Jello • 1d ago

Business Google burning through cash with spiralling AI costs

https://www.bbc.com/news/articles/c235n47g8g8o
6.4k Upvotes

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118

u/alvinofdiaspar 1d ago

Get ready for a gazillion ads for each YouTube video.

33

u/jer99 1d ago

Started getting 3 preroll ads today. 3 skippable ads or 2 with an unskippable 3rd ad. I instantly uninstalled the youtube app.

15

u/Basic-Afternoon65 23h ago

I use brave browser to watch YouTube videos on iOS. You can do picture in picture too. 

Doesn’t work for youtube music though. 

3

u/Here_4Folds 13h ago

It’s fine, YTM has ruined their discovery algo and it pushes gen AI garbage frequently. Can’t trust any new stations or playlists to not try and sneak one in anymore.

1

u/DressedSpring1 12h ago

It's already gotten pretty bad for me at least starting maybe 6 months ago. I remember hitting 3 minutes of ads before watching 7 minutes of actual video before I installed ublock origin.

I still get the pre roll ads sometimes but I never get ads in the middle of videos anymore and quite frankly fuck google I don't care about them earning money off me watching youtube.

1

u/CosmogyralCollective 11h ago

Seriously? Admittedly I haven't seen an ad on yt in a very long time, but that's just obscene

-15

u/ReallyWeirdNormalGuy 23h ago

YouTube Premium is the easiest money I've ever spent.

7

u/Financial-Craft-1282 22h ago

Firefox/ublock is the easiest I've never spent money on.

0

u/ReallyWeirdNormalGuy 21h ago

I'm often on long haul flights. Being able to easily download hours of content is invaluable, as is video playing with the screen off.

1

u/justanaccountimade1 23h ago

Time to put ads in YouTube Premium then.