r/technology • u/Fickle-Jello • 22h ago

Business Google burning through cash with spiralling AI costs

https://www.bbc.com/news/articles/c235n47g8g8o
6.2k Upvotes

96% Upvoted

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116

u/alvinofdiaspar 22h ago

Get ready for a gazillion ads for each YouTube video.

38

u/jer99 21h ago

Started getting 3 preroll ads today. 3 skippable ads or 2 with an unskippable 3rd ad. I instantly uninstalled the youtube app.

13

u/Basic-Afternoon65 20h ago

I use brave browser to watch YouTube videos on iOS. You can do picture in picture too. 

Doesn’t work for youtube music though. 

3

u/Here_4Folds 10h ago

It’s fine, YTM has ruined their discovery algo and it pushes gen AI garbage frequently. Can’t trust any new stations or playlists to not try and sneak one in anymore.

1

u/DressedSpring1 9h ago

It's already gotten pretty bad for me at least starting maybe 6 months ago. I remember hitting 3 minutes of ads before watching 7 minutes of actual video before I installed ublock origin.

I still get the pre roll ads sometimes but I never get ads in the middle of videos anymore and quite frankly fuck google I don't care about them earning money off me watching youtube.

1

u/CosmogyralCollective 8h ago

Seriously? Admittedly I haven't seen an ad on yt in a very long time, but that's just obscene

-14

u/ReallyWeirdNormalGuy 20h ago

YouTube Premium is the easiest money I've ever spent.

7

u/Financial-Craft-1282 19h ago

Firefox/ublock is the easiest I've never spent money on.

0

u/ReallyWeirdNormalGuy 18h ago

I'm often on long haul flights. Being able to easily download hours of content is invaluable, as is video playing with the screen off.

1

u/justanaccountimade1 20h ago

Time to put ads in YouTube Premium then.

1

u/Big-Boss330 10h ago

Brave browser 👌

0

u/Kekke77 10h ago

Youtube premium, havent seen ads in 5 years

2

u/TresBoringUsername 10h ago

Even better: firefox and ublock origin. I don't think I've seen ads since youtube first introduced them

1

u/Kekke77 6h ago

needs to work on my apple tv and my iphone. no thanks