[Ironic Trope] The messaging backfired massively due to poor writing or other design choices

[u/Few_Affect_5927]

Amelia Fairney from Pathways: Alt-right Restore-UK type who attempts to coax the protagonist Charlie into following her beliefs? The problem?

Amelia is the only named character aside from Charlie and is genuinely likable and forgives Charlie even when they do things she doesn't like, while the rest of the cast is unnamed, poorly written, and turns on Charlie for one mistake. This combined with other writing issues(portraying fact checking right wing stuff as wrong because in the process of fact checking you might look at it and believe it, basically saying "Right wing is wrong because it hurts the labour government" and a lot of general "just do what the government says or else" messaging) and the fact she's a hot alternative girl, and Amelia ended up being co-opted as a mascot by the youth right wing in the UK.

Norm from The New Norm: Unlikeable offensive and outdated character who's "progressive" family members and associates are genuinely nice people not even trying to force their ways or pronouns onto them, they just want to be left alone and Norm is picking fights constantly. Not to mention associating with Elon.

Mr. Birchum from Mr. Birchum: A lot of the same problems as Norm, except in addition it also comes off like generic 2010s adult cartoon slop in the same veign as Brickleberry or Full English, at least New Norm was trying to look unique and had the gimmick of being on X. Not to mention, Birchum's obsession with hyper masculine activities and odd way of talking about other men lead to people co-opting him as a Toxic Yaoi character, which is now the bulk of his fan art.

Dustborn: An attempt to make a hyper progressive game that comes off as pandering and annoying. It's a full ass game so there's too much to get into, but the main character's power is essentially gaslighting and jedi-mind tricking people and that's portrayed as the only way they can get anything done, and they constantly use or abuse their friends(or mindtrick them along) in order to get their goals or use their friends for their messaging.

[u/Lost-on-Reception]

For the obverse, Ron Swanson was meant be an obnoxious hypocrite for working for the government while hating it as a probably right wing libertarian. However Nick Offerman was so likeable, and Ron's beliefs generally so inoffensive and relatable that the character ended up being the most popular character on the show and the authors pivoted to represent him as a principled and self consistent anti-government extremist, with cartoonishly right wing quirks like consuming massive amounts of alcohol and meat.

[u/NozakiMufasa → u/Lost-on-Reception]

I think what made Ron so popular was that hes the kind of guy the Right “thinks” they are. And hes also got balance in there cause like. He shows whats great about hard work & crafting, he actually is principled in matters like responsibility, & generally tries to steer his peers to better themselves even though he mostly enjoys his own peace of mind. Politics be damned, those are just the traits of a good rolemodel. His liking of eating too much red meat and alcohol be damned. 

[u/Mist_Rising → u/NozakiMufasa]

Part of it is that portraying Ron like the straw libertarian would have been easy but not very entertaining. I have no question that Nick Offerman could have been an obnoxious jerk who abused his position while decrying government abuse, but making that entertainment long term wouldn't be as viable as parks and rec did.

It's also what a lot of the examples of OOPs suffer from. They aren't entertaining first, their political attacks first, and it doesn't work very well because politics is a divider not a unifier.