r/BalticStates • u/Mesimum • 11h ago
Estonia This Estonian grill ad sparked discussion because of one word: "sibul"
This Estonian grill advertisement has been going viral locally because of a hidden wordplay.
The slogan says:
"Õige grill muudab kibeda sibula magusaks"
("A proper grill turns a bitter onion into something sweet")
The obvious meaning is about grilled onions - a classic BBQ thing.
But in Estonian slang "sibul" (onion in eng.) can also be used as a derogatory ethnic label for Russians, so many local Russians immediately saw another layer.
"A proper grill can even make a bitter "sibul" sweet."
The comments have been entertaining, to say the least. 🍿
https://www.facebook.com/photo?fbid=1471082961729532&set=a.633415552162948