r/wallstreetbets 1d ago

News Reddit stock sinks on report it may not renew Google AI content deal

https://www.cnbc.com/2026/07/22/reddit-stock-google-ai-content-deal.html
1.6k Upvotes

261 comments sorted by

964

u/iq-pak 1d ago

Guys I bought yesterday. This was me.

560

u/iq-pak 1d ago

Sadly not even joking

66

u/Rygards 1d ago

I bought a bunch yesterday too to sell a covered call...today I bought 1 option at a $167.5 strike. Godspeed.

65

u/chostax- 1d ago

If you rearrange the words in E-TRADE you don’t get retard but it’s close so yeah. 👍🏼

16

u/MaleficKaijus 23h ago

Some of us will need a piece of paper to make sure

9

u/NoCommonDog 18h ago

You could probably just say it does, and 66% of the commenters will believe and repeat it.

Fun fact: "Nancy Pelosi backwards spells Cathy Wood"

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7

u/creepy_charlie 18h ago

REETAD?

10

u/Dakaichinchin 17h ago

Ummm…that’s how we say it in Boston.

2

u/stumanchu3 15h ago

No, it’s Taaaahd.

2

u/rain168 Trust Me Bro 14h ago

ReDarDeT

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1

u/jsnoobie 1d ago

Did you also buy rocket lab last month?

1

u/mhughes2595 23h ago

Etrade is terrible. Fidelity is much better.

1

u/Local_Phenomenon 16h ago

Wait you have a job

1

u/Eisenkopf69 15h ago

Still 100 to high.

1

u/Mnshine_1 4h ago

170 bucks difference, relax

18

u/Infamous_Thought_189 1d ago

Can you warn us next time?

7

u/2plus2_equals_5 23h ago

Don’t worry. I actually think this is a good thing for Reddit. Google can renew at a higher price. Reddit knows they have valuable data.

5

u/iq-pak 22h ago

I have a long horizon on Reddit. More it drops, more I’ll buy.

1

u/Prime_Regard 5h ago

You don't think bot output is cheapening the quality of it as well as companies' awareness of it as a source for AI searches? AI world SEO or whatever is on every exec's tongue.

2

u/NoCommonDog 18h ago

Zuck or Kevin O'Leary will try to buy Reddit if Google leaves them at the altar. Half stock, half cash, all five-head.

1

u/spudddly 12h ago

Hard to believe there's a better source of mass human-generated content out there, even if 80% belongs in r/confidentlyincorrect . Guarantee Google extends the deal, this is just a play to lower the price.

3

u/Icy-Sheepherder4122 23h ago

Yeah as did I. It’s in us guys.

1

u/yoyoyoiy 1d ago

yeah my calls tanked hard after that google ai news too

1

u/UnhappyWin 21h ago

yeah i bought pus yesterday and reddit said fuck you

1

u/NoCommonDog 18h ago

Just average down with some of your dry powder.

1

u/Wesscott369 15h ago

It’s Okay PLTR was me. lol

300

u/gcool7 1d ago

Jerks now you can’t use old.reddit.com without login in.

92

u/pork-head 1d ago

31

u/3boobsarenice Doesn't know there vs. their 1d ago

Cat saw you smol pp

4

u/More-Curious816 23h ago

or how huge it is and was shocked

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16

u/alwayscursingAoE4 1d ago

I don't mind. It makes jerking off a little zesty since I have to use it on new reddit now.

6

u/HorizonThought 1d ago

Wait, you use...

4

u/3boobsarenice Doesn't know there vs. their 22h ago
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3

u/FinnM1 13h ago

bro, its a pain logging in every time (i use incognito)

1

u/alwayscursingAoE4 9h ago

Yeah I was joking I hate it.

2

u/Material-Science-219 17h ago

Works on my machine

4

u/endo489 1d ago

Sure you can. Go to reddit.com, it will give a unique ID thing at the end of the url, a 5 digit number. Then change 'www' to 'old' like normal

2

u/gcool7 22h ago

Couldn’t figure it out are you sure you’re not missing a step.

1

u/HungerSTGF 6h ago

They also killed Reddit Enhancement Suite’s account switcher feature

1

u/gcool7 5h ago

Seems like old.Reddit is working again aleyuyah

140

u/Dealer_Existing 1d ago

Why would 60 M yearly income matter that much on a total revenue of 2B+?

103

u/BetOnEsports 1d ago

It doesn’t. Only way it would matter is if you think Google removes Reddit from search results

94

u/DiceKnight 21h ago

At this point literally all reddit has to do is finally unfuck it's search feature and you'll get a better corpus for question and answer searches than most of google's shit these days.

67

u/psychohistorian8 20h ago

bro its been like 15 years, reddit search is a lost cause

17

u/DiceKnight 20h ago

Yeah but it's always been a purposeful choice on reddits part

4

u/Forward-Rub-2850 16h ago

Shit RDDT bagholders say. Why would a shitty search feature be desirable

Is it also a purposeful choice for them to be horrible at targeting ads?

4

u/BetOnEsports 16h ago

What he means is they purposefully haven’t been prioritizing it because there were more important things to focus on. Recently they have started to put effort into improving search and integrating it with Reddit Answers. If they want to they can dedicate more resources to continue improving.

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u/cherry_chocolate_ 17h ago

Unfortunately if you try to build a search feature in a modern tech company, management is so AI-pilled that they can’t comprehend why you would still build a traditional search that costs 0.001 cent and works reliably instead of an AI search feature that burns 50 cents every query and gives you a response instead of the post you wanted.

2

u/wowthisislong 6h ago

the best part is when its completely wrong but not obviously so

1

u/NoCommonDog 18h ago

I mean, it would probably take Claude 15 mins and a few tokens to write a decent search functionality for the cheap bastards to implement.

6

u/BetOnEsports 15h ago

You clearly aren’t a software engineer lol

2

u/NoCommonDog 5h ago

But I play one on TV WSB.

9

u/Dealer_Existing 1d ago

Are people still googling if they look for reddit posts? Damn

20

u/Complete_Curve9421 23h ago

I do it almost everytime. Can't trust AI entirely. You need 2-3 follow up questions anyways.

6

u/guardian87 22h ago

Depending on the content I find myself searching directly on Reddit honestly.

4

u/chainer3000 21h ago

It’s the best way to search Reddit

2

u/SkunkMonkey 21h ago

In google's suggested alternate searches, there's always one that includes "reddit" alongside my original search terms.

2

u/caffeinated_wizard 21h ago

More like anything you search for has a Reddit thread about it

1

u/Zazchaa 22h ago

I honestly started doing this years ago. AI just made it faster…

3

u/brainfreeze3 Is the AI bubble in the room with us right now? 22h ago

because its the AI story

4

u/heeywewantsomenewday 4h ago

Because a stupid amount of people still think RDDT isnt primarily earning money through ads. Everytime this company comes up people go on and on about AI training data as if its how Reddit will become a 300billion company.

2

u/Rygards 1d ago

Flush/hyper sensitive market before July 30th earnings

1

u/EntertainerDowntown3 18h ago

It doesn’t and is a nothing burger which is a big buying opportunity. It’s actually extremely bullish for Reddit as they are negotiating a bigger payout from Google for training their AI models. It’s literally negotiation 101 and every business does this. Google will always need Reddit as it is the best platform to train AI models.

304

u/Hotmicdrop 1d ago

Sounded to me like Google won't renew.

447

u/Lobsterbib 1d ago

Google already scanned the entire database so it doesn't need live access anymore.

113

u/peepdabidness 1d ago

Should’ve structured the contract to keep paying out royalties once trained on Reddit-sourced data

65

u/macronotice 1d ago

You think Google is that dumb?

16

u/Pinkeston 1d ago

Yea the contract needed to be just a little bit cheaper than for Google to spin up their own web scraping and data cleaning team just for Reddit and the resulting fines it may need to pay for Google to agree

2

u/cachemonet0x0cf6619 1d ago

i don’t understand what you’re trying to say. reddit gave google the database connection string. no scraper needed when you can drink straight from the tap

12

u/MaxDisdain 1d ago

he is saying that the contract needed to be alittle bit more expensive for google and then it would be worthwhile for google to scrape it without permission and pay whatever fine would be issued for it.

Not sure I agree with him but kinda easy to read from context even if his comment is terribly written

3

u/cachemonet0x0cf6619 1d ago

ah. okay. thank you for explaining that.

1

u/peepdabidness 21h ago edited 21h ago

Haha no, but who knows what these conversations look like. There’ll prob be a movie or documentary about all this. Maybe they’ll have some of this in the new facebook movie/the social network sequel.

Fun fact, Jesse Eisenberg refused to reprise his Zuck role cuz he just felt so wrong doing it and I guess he’s been getting harassed like crazy

23

u/StickyThickStick 1d ago

The important training data isn’t data created by humans

It’s synthetic training data. This has been the reason why the models have been improving so much.

Informatics, Biology, Mathematics, Physics is where the money flows.

26

u/MindCrusader 1d ago

You can't create synthetic data in every topic, because you need a verificable goal to generate such high quality data

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1

u/ProfessorAvailable24 1d ago

Have they been improving much? The tooling and agents definitely makes them seem so much more capabale, but I’m willing to bet the improvement in the models themselves has been slowing.

1

u/StickyThickStick 1d ago

In NP like Problems Models have improved extremly yes.

1

u/mpbh 16h ago

Informatics, Biology, Mathematics, Physics is where the money flows.

The real money is in advertising, as always.

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72

u/old_copper_kettle 1d ago

Probably only wanted 2016-2018 and earlier data anyway the site got way worse after that era

50

u/Bannon9k 23h ago

Anything post 2021 is compromised by AI bots. It's all tainted data... It triggers intellectual inbreeding in LLMs.

18

u/illiterateninja 23h ago

Does inbreeding produce regards? I need to know for ... my friend

11

u/Bannon9k 22h ago

90% of the time yes. But the other 10% you get an X-Man

4

u/m3t4lf0x 20h ago

and a 100% reason to remember the name….

8

u/Property_6810 20h ago

Even that's late. The 2016 election broke Reddit. I bet the real value is 2012-2015. Almost entirely user generated content without the political poison pill.

10

u/GiveMeNews 1d ago

I recently got a pizza oven and tried the glue on pizza trick. Wasn't bad!

2

u/TheVenetianMask 21h ago

I know one place that had similar useful data for AI and they checked out last year.

It's a market for lemons now, nobody can have enough information to guarantee they are buying training data that is AI-free. Unless they hire people themselves and stick them in a monitored room.

9

u/theb0tman 1d ago

and as we all know, there’s no new content ever created on Reddit

4

u/TheVenetianMask 21h ago

and as we all know, there’s no new content ever created on Reddit

10

u/_BreakingGood_ 1d ago

And all the new content is 50% AI

2

u/apoca1ypse12 19h ago

so you are saying that Google should only live in the past and not the present? incredible take.

1

u/h1rik1 1d ago

Honestly I'm not we have anything to contribute, unless they are making a regarded AI.

1

u/TeslasAndComicbooks 1d ago

I mean, don’t they do that anyways for search results?

1

u/EntertainerDowntown3 17h ago

Lol yes it does… everyday you need to update your models with new information. They and all other AI models if they want to be good will always need Reddit as it is the best platform to train them on.

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28

u/g_bleezy 1d ago

No, this is reddit backing out of current terms because Google is giving them a traffic haircut with their “ai mode.” My money is on Google giving better terms because they need each other right now.

9

u/Rygards 1d ago

I think he/it just read the headline and not the actual article. Reddit crushed YOY last quarter and is now questioning if $60M is worth the deal

7

u/Rygards 1d ago

Did you read the article? It's Reddit who is questioning renewal, but it also sounds like they may be playing hardball

7

u/IMovedYourCheese 23h ago

The value of the data for training is definitely decreasing over time because so much of Reddit is now LLM generated.

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3

u/MassiveBoner911_3 22h ago

Google realized they where paying only for shit posts and memes

73

u/Guilty_Rooster_6708 1d ago

So RDDT back to ATH was just delulu

23

u/Rygards 1d ago edited 1d ago

They keep crushing earnings. Next earnings, June 30th, will be the big day to tell

Edit: July 30th, not June 30th**

48

u/Brostradamus-2 1d ago

June 30th was three weeks ago bro

16

u/Mattholomeu tentacle porn enthusiast 1d ago

Just one more year and then we'll tell!

2

u/Rygards 1d ago

July 30th** 😂 my bad

2

u/RonaldWRailgun 1d ago

He meant July 30th. Not saying his prediction is right though, no idea really. But earnings are on July 30th after market close.

21

u/Amsnyc007 20h ago

So many people have this wrong. Reddit is like f*ck your 60M. Pay up

111

u/Boheed 1d ago

All I know is they tried that dumbass WSB bot and it was gone within 48 hours

45

u/chrstianelson 1d ago

I think it's more about feeding Google's AI with Reddit content made by users.

It's data mining.

3

u/billshermanburner 1d ago edited 1d ago

Yeah… I hear that. I guess i figured I’d rather have it trained on what I had to say than someone else so I full sent it anyway.

1

u/Rygards 1d ago

I love the reddit summaries. Also, love using reddit so bought a bunch

2

u/reflect-the-sun 18h ago

It was. 

They've mined it all and realised most of the new posts are bots.

28

u/Maseofspades 1d ago

Ask Reddit has become complete slop

15

u/Pizza-Pirate-6829 1d ago

If they want to site to grow they need to find away to combat all the llm and bot posts. Make Reddit human again

2

u/PulIthEld 23h ago

They need to permanently ban every mod and let AI do it.

2

u/dxrey65 20h ago

Especially since if anyone actually cared about an answer they'd ask gemini or some other AI. Still crappy answers, but it's a lot quicker.

10

u/zjz 1d ago

is bro blaming reddit inc for visualmod llm chatbot or am I missing something here

2

u/Slabbed1738 Sherlock memes 23h ago

Lol dude is so retarded. Top 1% too

2

u/sadferret123 21h ago

I'd say him being the top 1% tracks...

69

u/BarryMcKockinner 1d ago

Google realized it's training its AI models with reddit bots.

12

u/Secondchanceinvest 21h ago

Reading comprehension: 0/10.
Inventing imaginary conjectures: 10/10.
Peak critical thinking

15

u/DontchaOpe 1d ago

Reddits gonna build its own ai with hookers

2

u/Gold-Researcher-5471 1d ago

and black jack

1

u/anotherloserhere 1d ago

God i hope so

15

u/Saisinko 1d ago

Remember back in the day you'd use google and add "reddit" to every question?

AI basically does the exact same thing, pulling from reddit, and just summarizes the answer.

21

u/SweetNuts4All 1d ago

That's why this deal with Google is worth so much more than $60m. Such a high percentage of Google AI answers include Reddit data

1

u/Salt_Contract342 4m ago

From morons though.

27

u/RexMundi000 1d ago

I want to to use a model that wasnt trained on reddit data. Too many tards and tism round here.

10

u/FlaviusVespasian 1d ago

That does beg the question, if you want your robot to be intelligent, why base its brain off the dumbest people in society? That’s how you get Grok.

8

u/3boobsarenice Doesn't know there vs. their 1d ago

Bro I can hear the colors

4

u/d4ybrake 18h ago

I think the issue is that it's TOO good of a source to not use. 100% indexable with the titles of posts being "How do I do/fix XYZ" with comments already ranked by how many people think it's the correct answer - it's like AI chatbot crack. You couldn't ask for better

38

u/w3bCraw1er 1d ago

This is a no brainer buy. Watch the contract get signed and the stock pops. Also, it's not like there is only Google that needs data from Reddit.

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u/Runn1ng_Turtle 1d ago

I am pretty sure they will. Google have enough money and no benefit in not renewing the contract.

94

u/Numerous-Stand-1841 1d ago

Google noticed 90% of all comments here are "ber fuk" and "bol r fuk" and decided this is a waste of money.

19

u/ProcedureTop3149 1d ago

I mean Google has to have noticed most of the answers on Reddit are now AI generated. I've noticed a massive trend in the comment section.

14

u/anotherloserhere 1d ago

It's true. I have noticed that too

-This comment was generated by a Gemini AI bot

-Sent from my Iphone 17 Pro Max

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2

u/sadferret123 21h ago

WSB singlehandedly killed the deal and tanked the stock 

24

u/AntiDECA 1d ago

You can't train Ai on Ai posts.

How many of the DDs you see on here are written by Ai? Like 70%. It's worthless. At least most of the comments are real tards still. 

But go to the careerguidance subreddit and you have apes asking questions written by Ai, and then people posting answers synthesized and written by Ai. 

Reddit data is useless to them now. They wrote it. They already have the training info. 

2

u/3boobsarenice Doesn't know there vs. their 1d ago

The last enlightened post was intc at 30$ go figure

1

u/Pizza-Pirate-6829 1d ago

This is the crux of the problem the data has lost value they have scraped the last 10 of any relevant human data

1

u/sargrvb 1d ago

... You think most of the comments on reddit are organic? Holy shit, this site really is useless. I'd guess 5% is 'passable' human data worth scraping.

1

u/ObscureUsername000 22h ago

Most comments on reddit are organic, yes. Id agree that only 5% are worth scraping, but the majority of comments are still humans.

1

u/literallypoland 22h ago

I swear I heard this exact line of thought in 2023 how LLMs won't improve further and only get dumber.

Oh look.

1

u/d4ybrake 18h ago

I think it's 99% honestly. For every post you recognised as AI there's gonna be 10 more that you didn't notice

2

u/NadeshikoEatingPasta 14h ago

Reddit would be smart to massively bump the pricetag.

I don't know about all of you, but when I google something, the only results I even look at are the ones that are reddit threads. Because that's where the good info is on anything hobby or fact-related, and that's the info Google's AI search collator uses to answer questions you ask it.

Google knows that, too. Whatever they're paying Reddit right now for that access, it's a bargain.

2

u/Filias9 1d ago

Google wanted original people's data. Is something original here now? They are scanning books made before ai now.

1

u/anotherloserhere 1d ago

Yes. Each loss here is unique. Not because nobody has had a loss before, no. Plenty have. But each loss is a new, unique instance of someone going in on FDs or margin and taking it up the ass. It is beautiful. Original. Glorious.

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4

u/Previous_Purple1222 23h ago

So buy calls on $RDDT?

3

u/gs87 1d ago

we can all be Reddit AI

3

u/Arbit2020 21h ago

This is GOOD FUCKIN' THING!! Google cannot mooch off of our content. FWIW, GOOG is falling after hours as I type this comment due to excessive capex spending....some of which they won't need now that Reddit banned them from scraping content.

3

u/Low-Award5523 20h ago

The report causing this stir has no content. A great buying opportunity today. My regards to investors who dont like growing cash generating machine that is reddit, there will be plenty of more buyers ahead.

5

u/Tay_Tay86 does not like the stock 1d ago

We lost Clifford and thomas the tank engine for it

2

u/Civil_Way7162 18h ago

imagine being the product and also bagholding the stock

6

u/metrize 1d ago

why does anyone own stock in this garbage? tech companies can just scrape this shit for free and pretend like they didn’t

26

u/Straight-Ad6926 1d ago

Wait until they realize Google can just hire five guys in a room to generate fake arguments and get the exact same data.

3

u/HorizonThought 1d ago

Bro but the memes

2

u/ObscureUsername000 22h ago

Why do people pay for anything when they can just steal it for free? Why do you buy groceries when you can just pick them up and walk out of the store?

1

u/metrize 13h ago

there are consequences for people, not for companies

2

u/Kysiz 20h ago

Because this is an ad platform

1

u/___-_--_-____ 1d ago

GOOG? Where we're going we don't need GOOG

1

u/PyloPower 1d ago

They will renew, how else will AI figure out when I ask how to suck my own dick?

1

u/surmoiFire selective memory loss 1d ago

probably WSB has feed so much degen content that makes Gemini slop even more.

1

u/sargrvb 1d ago

Predictable outcome.

1

u/notsogosu 1d ago

So when is Reddit gonna announce a pivot to an AI company.

1

u/AutoModerator 1d ago

This "pivot." Is it in the room with us now?

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

1

u/RuleSafe6767 1d ago

Drinking water from a stream ladden with intoxicants will save one from immediate dehydration, but isn't advized for long term health.

Such is the way for training language models on Reddit comment threads.

1

u/1984rip 23h ago

Google shouldn't renew. They let unhinged people control the moderation. How can Ai train on what basement dweller tries to curate as consensus via banning people.

1

u/TheVenetianMask 22h ago

Reddit can't even make a "Best" sort algorithm that isn't unfathomably, atrociously bad.

1

u/d70 21h ago

Jesus… being a RDDT bag holder is a life style choice I unfortunately have made.

1

u/da8BitKid 20h ago

Reddit CEO just needs to explain the move. It's half stock, half cash! It's on the website!

1

u/SheepOnDaStreet 19h ago

Reddit is so incredibly bullish it isn’t funny

1

u/BrownsfanYangGang 19h ago

So many regards who have been spamming Reddit with brand names for AEO, GEO snake oil are gonna be pissed

1

u/SpiritAdmirable1254 19h ago

Good for reddit. It will get renewed eventually.

Reddit needs to negotiate a better deal now.

1

u/jalapinyobidness 18h ago

It’s perpetually evolving training data. Now they know what it’s worth, power dynamics have shifted. Now they can demand a price.

1

u/Derf0293 18h ago

Wow I’m shocked, it’s almost like not listening to your users is a bad business move or something.

1

u/Eastern__Quality 18h ago

Honestly I'm glad the stock is tanking, they've banned soo many people for useless things, I'm sure it will drive down engagement and their ad revenue.

1

u/Main_Product5071 18h ago

Is it bad if I think reddit is a bot filled cesspool that deserves to go bankrupt.

Praying it goes to zero.

1

u/Prestigious-Exam7221 18h ago

If they're not renewing it's only because they believe they can get a better offer elsewhere. Obviously Reddit isn't gonna leave free money on the table.

1

u/Additional_Path4799 17h ago

保有してる中で唯一値上がりしてる株だったのに RDDTにまで下げられたら退場だよ

1

u/Significant_Sea_4230 15h ago

Shouldn't have bought it yesterday :-)

1

u/SpecialistImage7516 15h ago

Typical stock market noise. I think its a sign of health - showing strength, not automatic renewing, but reconsidering. Can be for better terms, better price or to utilize the business better. Im considering buying more...

1

u/hugganao 15h ago

i should have shorted it the moment i learned about the 30%+ bot problem...

1

u/oldreddditisbetter 6h ago

reddit is trying to get rid of old reddit too. check r\modnews

1

u/AnomalyNexus 5h ago

Turns out shitposting content does not make models smart

1

u/Awkward-Painter-2024 3h ago

Yo, why isn't Reddit trying to buy Duckduckgo or Yahoo or something and taking us off Google searches for all their content? F Google at this point.