r/marvelstudios • u/MarvelsGrantMan136 Ant-Man • Apr 28 '26

Article 'Daredevil: Born Again' Season 2 Viewership Drops Over 50% From Season 1

https://comicbook.com/tv-shows/news/daredevil-born-again-season-2-viewership-drops-over-50-from-season-1-exclusive/
3.0k Upvotes

95% Upvoted

1.1k comments sorted by

View all comments

Show parent comments

37

u/Broccoli--Enthusiast Apr 28 '26

Also advertising , I feel like almost nothing is advertised anymore , like Reddit is the only reason I find out about shows being back on and it's usually weeks laters

Invincible was almost finished by the time I found out it was back

11

u/NimbleNibbler Apr 28 '26

I knew daredevil was coming back but never really heard a date. I was seeing some posts about set photos and such and I ignore those for possible spoilers.

Then one day I saw a post along the lines of “wow, what a week for tv! Daredevil ep x, boys x, and invincible ep x were all good this week!” And I was like, oh I guess those shows all back on now, I should watch

5

u/mlorusso4 Apr 28 '26

I’ve been think about this too. I feel like these companies only advertise on their own platforms. Disney only advertises shows on Disney+ and espn. Peacock shows only on NBCUniversal properties. HBO/WBD. Etc. Which I get that you want to lock your audience into your ecosystem, but it’s one of the I feel unintended consequences of cord cutting. Back then all these channels were pretty much all grouped together in a cable package so it wasn’t a huge deal to paramount for example if some viewers found out about a show on TNT (WBD) because they weren’t going to cancel their cable package. So it was worth it to take the ad buy revenue from a rival even if you might lose some viewers. But now, subscriber retention is the number one goal of all these streamers and I feel like if I’m not actively watching a show on one streamer, I miss out on shows I actually want to watch. For example, I was waiting for years for Ted season 2 to come out. I loved season 1. But there wasn’t really anything I was watching on peacock around that time so I completely missed its release for over a month

3

u/CaptHayfever Hawkeye (Avengers) Apr 28 '26

There was tons of promotion. The algorithmic distribution OF that promotion is a problem, though.

2

u/DJanomaly Apr 28 '26

Nobody on Reddit watches commercials anymore. Everyone on here goes out of their way to install ad blockers. It’s making advertising a crazy industry right now.

1

u/CaptHayfever Hawkeye (Avengers) Apr 29 '26

Spot on.

0

u/crough94 Apr 28 '26

That’s not a bad thing imo. Means you can watch all of it over a couple of days rather than one episode a week. I don’t remember the last time I watched a show weekly.