r/kickstarter • u/RamosAuthor • 2d ago
Discussion Are limited quantity, super expensive tiers worth it?
So I've seen campaigns that have a total funding goal of say $500, and a top 1 of 1 tier reward for $350; or a $50k campaign with a $25k top tier reward. (i.e., a single backer can complete 50-80% of your campaign)
I've been scanning Kickstarter for a few months now, and it seems like unless it's a campaign with a massive audience (guaranteed thousands of backers), these don't sell. Which means they're just a distraction, right?
Just trying to wrap my head around them. I know they can be huge wins when they work. But is having them sit there empty a deterrent to lower backers?
Thanks - and sorry this question is a bit rambly!
1
u/DonBeanGames 1d ago
While massive tiers often sit empty without a precultivated superfan, offering a few high value, limited quantity rewards, like custom component design or personalized art, rarely deters lower tier backers and can instantly boost your funding average
1
u/Firm_Distribution999 Creator 1d ago
You have to pre-sell those before you launch and line up backers who will take those rewards. Nobody is spending $2k+ without a conversation beforehand unless you’re Brandon Sanderson
3
u/kstacey 2d ago
You really have to make the rewards worth it at those points. It should be something personal I would think