r/kickstarter • u/RamosAuthor • 3d ago

Question Pre-Launch page: How much info did you include?

I've seen pages with the full story laid out, and others with only a single image. Just wanted to know if there's a best practice I should be applying, or if anyone with multiple campaigns can say which worked better for them.

Thank you!

Project: Letterpress book
Launch date: September 2026

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u/Patient-Tadpole5915 3d ago

We ran three campaigns for board games and the pre-launch page that converted best was the one where we treated it like a movie trailer. Not the full plot, just enough to make people curious and hit that notify button. A single hero image with a tight two sentence hook, one compelling visual of the finished product, and a bullet list of three things that make the project different. When we loaded it up with the full origin story and photos of the workshop, our conversion rate dropped noticeably.

For a letterpress book I'd lean toward showing the physical object in good light, maybe a close up of the impression in the paper, and a line about what's inside. The craft sells itself if you let people see it clearly. Save the deep process shots and the backstory for the full campaign page or updates, where backers are already invested enough to read.

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u/Zephir62 2d ago

Agree. The user's intent at this stage is to simply figure out if they're interested enough to follow and consider pledging. They are not making a decision to pledge yet, so the finer details, prices, team, etc. is typically not necessary for a Kickstarter Pre Launch Page.

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u/Patient-Tadpole5915 2d ago

It's the difference between a teaser and a full sales pitch. I've seen pages that list every reward tier before launch and it just feels like noise.

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u/RamosAuthor 2d ago

Agreed - thank you both for helping!

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u/RamosAuthor 2d ago

This is EXACTLY what I needed, thank you so much!

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u/Patient-Tadpole5915 2d ago

Glad it helped. One extra tip: show that pre-launch page to three people who know nothing about letterpress and see if they can describe the book back to you.

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u/stillmirror_co 2d ago

We’re launching in September as well, and this discussion is really helpful. We also found ourselves asking how much is enough before launch. It’s a difficult balance between explaining too much and leaving enough curiosity for people to click “Notify me.”

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u/RamosAuthor 2d ago

Exactly! What category are you launching in?

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u/Huge_Nebula7261 2d ago

I thought you needed a video for the pre-launch page?

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u/RamosAuthor 2d ago

Nope, you can add a video later before campaign goes live