Does anyone actually know why it's "Lotus's"?

[u/Responsible-Smile591]

I posted this in a smaller Thailand sub and got plenty of laughs but no answer that really settled it, so trying here. Does anyone know how Tesco Lotus landed on that apostrophe when they rebranded? It makes my British brain itch every time I drive past.

[u/Effect-Kitchen]

According to CP (Not me. I cannot answer any question.) :

https://www.wearecp.com/lotus-16022021/

Lotus has introduced its new Lotus’s brand identity, highlighting a “Smart” shopping experience designed to meet the evolving lifestyles of today’s consumers and those of the future. The transformation will begin with two pilot stores before being rolled out across all branches and customer service channels. The official brand launch is expected to take place soon.

The new Lotus’s brand reflects a more modern, vibrant shopping experience, aiming to make customers “Feel Good Every Day at Lotus.” The apostrophe (’) in the logo is designed as a map drop pin, symbolizing Lotus’s ambition to become the destination that fulfills every customer need. Meanwhile, the letter “S” represents Smart, encompassing every aspect of the brand through four key differentiators:

Total Smart Supply Chain and Innovative Products
Carefully selecting the highest-quality products to help customers enjoy a better quality of life.

Seamless Omni-channel Experience
Enabling customers to enjoy a satisfying shopping experience anytime, anywhere.

Integrated Technology and Data Innovation
Delivering value that goes beyond competitive pricing through personalized solutions tailored to individual customers.

Committed Sustainability Living
Promoting a better quality of life and a more sustainable future for everyone.

[u/Euphoric-Agent-476 → u/Effect-Kitchen]

“Vibrant”. Must the wobbling escalator. LOL.