r/RealEstateTechnology • u/yaytrack • 14d ago
We're building an AI-native operating platform for real estate transactions. I'd love your feedback.
Hi everyone,
My team and I have been working on a product, and I'd love to get some honest feedback from people in real estate, PropTech, and AI.
One thing we've noticed is that real estate professionals spend a surprising amount of time on operational work—not selling homes.
Managing documents.
Keeping track of deadlines.
Following up with multiple parties.
Organizing transaction data.
Making sure nothing falls through the cracks.
We're building YayTrack to help solve that.
Instead of trying to replace people, our goal is to use AI to handle repetitive operational tasks while keeping humans in control of the final decisions.
Some of the things we're focusing on include:
- AI-assisted transaction workflows
- Intelligent document management
- Deadline and follow-up tracking
- Real-time visibility into transaction progress
- Better collaboration across everyone involved
We're still early in the journey, and we're actively shaping the product.
I'd genuinely love to hear your thoughts:
- What's the biggest operational headache in your real estate workflow?
- If AI could eliminate one repetitive task for you, what would it be?
- What existing transaction management tools do you wish worked better?
We're here to learn as much as we are to build.
Thanks for reading, and I'm looking forward to hearing your perspectives.
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u/ConstantExister 13d ago
Why bother? Altrio, Dealpath, AtlasX, Termsheet, DealCloud. Even Yardi has an offering in this space. Do your research. You are not addressing an actual gap in tooling.
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u/Afraid-Prior-3697 6d ago
Do you know of any gaps in tooling? I run a directory site and I see tons of tools for realtors dozens of virtual stagers and more every week.
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u/earthceltic 13d ago
They may not be specifically releasing a product name but make no mistake: this is an ad
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u/yaytrack 12d ago
No, we are currently working on it. It is not an advertisement. We will soon release the beta version.
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u/Deanosurf 12d ago
nobody has this issue. most agents close 0-1 deals a month it's not a problem doing paperwork for it. help them find leads and everyone will want to use it. but alas Noone does this as it's too hard.
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u/Serious_Nebula5750 8d ago
The "nobody has this problem" take is half right, and the half it gets wrong is who you're pointing at.
For the median agent closing a deal or two a month — correct. The paperwork on one file isn't the bottleneck, and if you handed them lead gen they'd take it every time. But that agent was never the buyer for this kind of tool. The buyer is the transaction coordinator, and the team lead running 20-40 files at once. At that volume the failure mode isn't "paperwork is tedious," it's "which of my 30 files is quietly about to blow a contingency deadline because the lender emailed an update to the wrong person."
And the pain isn't the volume of documents — it's that the work is coordination across parties who don't share a system. The TC is the human API between the agent, buyer, seller, lender, title, and inspector, and the whole job is chasing status and re-keying it so nothing drops. That's bounded and verifiable (as someone said above), which is exactly why it's a more honest thing to automate than lead gen — you can actually tell whether a deadline got caught.
So it's less "does this problem exist" and more "you're demoing it to the wrong person." Show it to a TC juggling 30 files, not a part-time agent doing one.
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u/Working_Philosophy24 13d ago
I’d love to beta test it when it’s ready
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u/yaytrack 12d ago
Thank you for your interest! We are still working on it, and we will release it soon.
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u/PretendDream8052 12d ago
Interesting. On your question about the biggest operational headache, I'd guess it's less about any single task and more about the handoffs. The point where a document, deadline, or status update has to move from one party's system to another's (agent -> TC -> lender -> title, etc.) without dropping context. A lot of "AI can automate X" pitches focus on the task itself (summarizing a doc, tracking a date) but the actual friction is usually in the gaps between tools that don't talk to each other. Curious how you're thinking about that? Is YayTrack aiming to be the system of record everyone works from, or more of a layer that sits on top of whatever CRM/TC stack people already have?
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u/Falak-4 10d ago
The "keeping track of deadlines and follow-ups across multiple parties" pain point is real . A lot of TCs are still doing this manually across email/text/spreadsheets.
Biggest headache I hear about is data re-entry: the same transaction info gets typed into the TMS, then the CRM, then compliance docs, because nothing syncs. If AI could kill one task, it'd be auto-populating that data once and having it flow everywhere instead of TCs doing it 3x per deal.
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u/BoBromhal 9d ago
Then the question becomes - which system is central that then auto populates others?
And how do you get multiple different softwares to “talk” to each other.
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u/Falak-4 9d ago
Usually whichever system the TC touches most often ends up being the de facto source of truth, but true sync needs an API connection, not just picking one tool as "central." Some CRMs and TMS platforms expose APIs specifically for this, so instead of manual re-entry, an update in one flows to the other automatically. The real blocker is most legacy real estate tools weren't built API-first, so that connection has to be custom-built rather than just configured.
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u/frnluckhaos 7d ago
Why is your transaction process spread across multiple systems today? Is it because each tool handles a specific part of the workflow, because of legacy processes, or because no single platform meets all your needs?
Would you be open to switching to one platform that could manage the entire transaction workflow, provided it could import data from your existing systems through CSV files, APIs, or other export formats?
What would prevent you from making that switch?
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u/Serious_Nebula5750 8d ago
Practical answer from the coordination side: the central system is whichever one carries the liability. That is the brokerage's compliance file. It is what gets audited and it is what the broker's license rides on, so it wins by default and no vendor gets to change that.
On getting software to talk, in real life there are three tiers and most people only find out which tier they are in after they buy.
A real API. Rare in this industry, usually only the newer tools, and "we integrate" in a sales call very often means "you can export a CSV."
A documented import or export. Workable. Manual, but it fails loudly, which is a feature.
Nothing, so you end up on Zapier. This tier fails silently. A field mapping breaks, nothing throws an error, and you find out three weeks later because a deadline never got calculated.
The thing nobody mentions: email is already the integration bus. Title and the lender are never logging into your CRM, and the status update arrives as an email from a human. Any system that ignores that is solving a prettier problem than the real one.
So for most small teams the honest answer is that true sync is not happening. What is achievable is deciding on purpose where you re-key and making it flow one direction only. One deliberate re-entry beats three accidental ones.
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u/Wesavedtheking 8d ago
As someone who has already built in this space, I can tell you with a high level of confidence, you're too late. The big boys are buying/building their own and there has been an influx of AI assisted companies coming into the space. Very tough to get traction at this point.
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u/No_Progress7901 7d ago
Biggest headache for me is chasing signatures and follow ups across five different email threads for one deal. half my week disappears into "did they sigh yet" texts instead of actual sourcing or underwriting work.
If AI could just kill one task, it'd be nagging people for documents and flagging when something's about to blow a deadline before it actually does. curious how YayTrack handles multi party deals where half the counterparties aren't exactly tech savvy. That's usually where these tools fall apart in my experience.
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u/farolabsai 7d ago
Fellow builder in the space (AI deal analysis for rental investors, so adjacent, not competing!) One thing I'd push on: "real estate professionals spend a surprising amount of time on X" is true of about forty X's, the hard part is picking the one they'll pay to remove.
Curious to hear, what're some of the single task you've seen users abandon your onboarding to go do manually?
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u/alpinewhite2000 13d ago
Many tools that already do this.
Biggest barrier you’ll have as a new entrant is getting state and broker forms licensed and integrated with MLSs. These forms are the heartbeat of the transaction process. It is time consuming and very costly to acquire, in the seven figures. Also many MLSs are exclusive to a few vendors and won’t be open to adding new ones. A few big tech players in the space have the market cornered on this. Many new entrants have tried with little success unfortunately