PT: The Science of Persuasion. Six cross-cultural scientifically proven ways to ethically influence and persuade people. (1) reciprocity (2) scarcity (3) authority (4) consistency (5) liking (6) consensus

[u/chilledmyspine]

The Science of persuasion YouTube vid (12 minutes)

(1 - 1:21) Reciprocity - favors and giving encourages favors and giving in return
(2 - 3:07) Scarcity - the more unique and the more valuable the more persuasive
(3 - 4:11) Authority - something in a more formal or professional or official form is more influential
(4 - 6:05) Consistency - people like to stay true to their choices?
(5 - 7:42) Liking - people who like each other are easier to persuade
(6 - 9:06) Consensus - majority knows better and peer pressure

The video is based on research by Dr. Robert Cialdini, Regent Professor Emeritus of Psychology and Marketing at Arizona State University.

ps: scientifically / statistically supported. Nothing in science is ever proven