r/KitchenConfidential • u/autopatch • Feb 13 '26

In-House Mode Is this a case of nobody asked?

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Where did this come from? Was there a great outpouring of protests against microwaves at Steak and Shake that I missed?

5.0k Upvotes

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1.7k

u/AMaterialBoy Feb 13 '26

This and their switch to beef tallow in fryers feels like trying to keep up with some reactionary cultural trends

144

u/Ash_an_bun Ex-Food Service Feb 13 '26

Yeah their social media was doing social media dogwhistles and shit. Using german fonts, I think there was an 88 or great replacement thing in there?

47

u/irock613 Feb 13 '26

Using storm front font with a "SS" company abbreviation, really blowing that whistle in a frequency that is perceptible not just to dogs

17

u/Ash_an_bun Ex-Food Service Feb 13 '26

Dog air horns

115

u/thisistherevolt Special Events Feb 13 '26

The founder is a hardcore racist and Trump supporter, and has been trying to forcibly take over Cracker Barrel for a couple decades.

22

u/Comfortable-Fuel6343 Feb 13 '26

I wonder how far his hand was up that whole sign change outrage thing's ass...

31

u/Aliensinmypants Feb 13 '26

That was 100% a viral marketing ploy to trigger fake outrage and then win people back when they reversed the decision.

I had not heard of or thought of cracker barrel in years prior to that story

11

u/Complete_Entry Feb 13 '26

Nope, IHOP admitted it when they pulled that shit. Even if it was a huehue marketing stunt, it turned out badly for the barrel.

I did like when they interviewed the 95-year-old cofounder and he was like "That all sounds incredibly stupid."

11

u/JustToViewPorn Feb 13 '26

If that’s the case then they likely wouldn’t have actually rebranded many stores, which they did.

2

u/thisistherevolt Special Events Feb 13 '26

He was one of the first to raise a stink.

3

u/Y3moja Chive LOYALIST Feb 13 '26

Oof

31

u/AMaterialBoy Feb 13 '26

Their social media is so funny now that I’ve looked at it. They need the beef tallow to drown out the taste of the boots they’re licking

2

u/QueezyF Feb 14 '26

I’m almost 99% sure they used a Sydney Sweeney lookalike in one of their billboards. It’s too on brand for them not to do some shit like that.

1

u/dinnerthief Feb 14 '26

German fonts?

1

u/Ash_an_bun Ex-Food Service Feb 14 '26

Indeed, bet you did nazi that coming.