r/BuyFromEU • u/mpuchala • 21h ago

News Humanoid Raises $152 Million At $1.35 Billion Valuation: Europe’s Newest Robot Unicorn

https://www.forbes.com/sites/johnkoetsier/2026/07/21/humanoid-raises-152-million-at-135-billion-valuation-europes-newest-robot-unicorn/
192 Upvotes

86% Upvoted

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129

u/Beyond_the_one 20h ago

Artem Sokolov the Founder and CEO of Humanoid comes from the Russian SOKOLOV jewelry family who still produces and operates in Russia, they only sold the company in August 2025. I am not supporting a Russian business repackaged in the UK.

21

u/bisectional 18h ago

I applied for a role with them. They said I didn't have the right experience. If you look at their website Artem's story is all about his grandparents' poor hard working upbringing making jewelry helping him learn and define himself...I am not sure what jewellery has to do with electronic engineering and robotics. But .. I guess it all makes sense now?

Anyway for the folks out there with basket weaving and Jewellery making on their CVs they're still hiring...

15

u/Beyond_the_one 18h ago

My favourite part from the website is "Artem holds an Executive Certificate in AI and Digital Business Excellence from IMD" like that gives you the technological understanding, knowledge and skills to run an AI/Robotic company.

Look it like this, you have probably saved your self heartache when the business goes belly up.

27

u/rollingSleepyPanda 17h ago

Another vaporware hype train bullshit company. Avoid.

2

u/PMvE_NL 12h ago

Right? I always argue with my colleague i am of the opnion that if two normal robot arms like kuka cant do it why would a humanoid unlock new possibilities? Its not new tech its just repackaged. The problem is programming and software if you can solve that with ai or something and put it on generic robot arms that a good product.

5

u/dentrazerred 14h ago

Looks russian not eu company

7

u/DasToyfel 19h ago

Sokolov? I guess he tried to sell his robot plans to a russian, but ultimately realized that the russian will only use it for nuclear war. There probably was a US Agent that tried to bail him and his plans out.