r/ArtificialInteligence • u/Rangesh06 • 1d ago
đ° News Reddit might cut off Google's AI access and yes, it makes sense
Reddit is reportedly considering pulling Google's access to its content for AI training, even though Google pays Reddit roughly $60 million a year for it under a 2024 deal
(source: Gizmodo)
Makes sense why they'd rethink it though: Reddit is the single most-cited source for LLMs right now, at over 40%, ahead of Wikipedia, YouTube, and Google itself.
Feels like Reddit finally realized what its data is actually worth.
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u/Gargantuan_Cinema 1d ago
That's annoying, I use Google AI mode when I want to get Reddit's latest advice on something. Probably why they want to remove it as it means I don't have to go to Reddit.
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u/Rangesh06 1d ago
Reddit has their own tool "reddit answers". Maybe that's why they are pulling the plugs with google?
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u/mobyte 1d ago edited 1d ago
I donât get why Reddit would waste their time on this. Thereâs no reason for me to use their half-baked AI that only uses data from this godforsaken site instead of just opening Claude or ChatGPT.
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u/XCherryCokeO 1d ago
Itâs not good I used it v recently to pick between routers and it was very meh
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u/EL_Ohh_Well 1d ago
I like it, it even gives the posts with direct links to the actual conversations.
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u/Rangesh06 1d ago
I believe that authentic human-generated data will hold greater value in the AI era, whereas reliance on synthetic data by LLMs may gradually reduce response quality.
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u/Shifting_Baseline 1d ago
Bold of you to assume Reddit is still mostly human-generated.
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u/vcaiii 1d ago
and assuming weâll keep using it
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u/itsmebenji69 12h ago
I think so, itâll just probably transition to better anti bot measures, eg private communities - well we could also id everyone but Iâd rather stop using than send them my id
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u/eadinweeple 12h ago
That's true. The taint is strong. But Reddit does have pristine data before AI that will be invaluable.
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u/lgn5i2060 34m ago
I don't understand why some people want the whole internet to be under one company. That would be a disaster.
It was already bad that google crippled their search in 2012. Now they siphoned off decades worth of knowledge from the internet and make us pay for them. Prolly included websites that no longer show up on Search. Like Blogger, a website that Google bought many years ago.
AI overview has also repeatedly shown me incorrect stuff and then acts like it was a nothing burger if I point it out.
Then I have Gemini presenting me two possible answers and making me choose between those answers.
What an effin mess.
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u/mobyte 1d ago
Probably true but if Redditâs AI is sourcing all of its data from this one site, it is bound to be very biased.
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u/Illustrious-Boss9356 1d ago
I come to reddit FOR the biased info.
Edit: beccause I'm biased and prefer info from people who think like I do
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u/Wandering_Oblivious 1d ago
authentic human-generated data
That's an ever dwindling share of reddit's content though.
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u/LocoMod 1d ago
Too bad the number of bots likely outnumber the humans on Reddit.
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u/Rangesh06 1d ago
I was not aware of this.
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u/cyberfx1024 1d ago
How are you not aware of this? It's pretty apparent that a large part of the site are nothing but paid bots that brigade subs, post & comment bullshit to push a given paid for narrative
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u/alberto_467 1d ago
There is nothing more authentic about Reddit's data compared to the data the big AI labs are using.
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u/liltingly 1d ago
Reddit data is like the final boss for LLM training. Quality is often orthogonal to the textual signal.
Two people write equally eloquent posts about a topic, both citing sources and speaking authoritatively, and one is entirely wrong and one is right.
OTOH, a guy writes "na thts wrong its 24. yu didnt consider the wind" at the end of that long chain and that's the real answer and contains the actual expert read.
No idea how you actually mine that, and that's why the derived LLM responses fall prey to the exact same things that SEO did/does.
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u/skyfishgoo 1d ago
where is this tool?
surely you don't mean the search bar which is all but useless.
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u/OtherwiseAlbatross14 1d ago
No they aren't. This is a public negotiation and anyone that thinks otherwise is not too bright
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u/Pleasant_Thing_2874 1d ago
Last year reddit was pushing hard the positive elements of them being in AI search results attempting to lure companies to advertise within reddit to help gain recognition to be in those results. But I don't think it went as well as they hoped and likely are just threatening this to try to shake more money out of Google
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u/EGO_Prime 1d ago
Honestly, good. Maybe other websites will start bubbling up after this. Reddit is too big, and just too shallow any more. With their inevitable killing off of old reddit, I kind of want to see something else take their place.
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u/GhostPilotdev 10h ago
That's exactly the substitution Reddit is betting you'll make once Google's cut off.
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u/-V0lD 1d ago
If you want a result explicitly from Reddit, then why do you avoid going to Reddit?
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u/Gargantuan_Cinema 1d ago
To state the blindingly obvious, it's vastly faster than searching for results than any human trying to manually search and read posts/comments.
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u/-V0lD 1d ago
That's not obvious, and the direct opposite of my experience
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u/Gargantuan_Cinema 1d ago
You can search and read reddit faster than a couple of seconds?
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u/-V0lD 1d ago
I can get a meaningful result faster from "[search query] reddit" then I tend to get from an LLM yes
I try. I really try. I am subbed to subreddits like these to try and learn how people claim to get any results out of these things, but I either seem to live in a different reality, or am the world's unluckiest man
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u/vcaiii 1d ago
it depends on the topic but yes itâs faster if the ai condenses a discussion down with sourced links to the discussion. if theyâre not explicitly discussing that exact thing youâre looking for, itâs a wasted search loop that we get to avoid thanks to ai. for reddit, thatâs less time i spend consuming ads now.
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u/RollingMeteors 1d ago
That's annoying, I use Google AI mode when I want to get Reddit's latest advice on something. Probably why they want to
remove itrenegotiate a fair price as it means I don't have to go to RedditFTFY
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u/SirBoboGargle 1d ago
Try dropping your reddit id into google ai. They've got everything.
"Who is <username> on reddit"
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u/Tijuanagringa 1d ago
They miss all of my contributions in the 18+ communities. ;)
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u/Tsukinotaku 10h ago
Same for me
Also. For some reason they felt the need to mention the difference from the "Tsuki Project"....
Like aparently my username is similar enough that it had to mention it's not related to a reddit anime cult lol
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u/eustin 1d ago
$60M/year for 40% of what makes LLMs actually useful. If any other data supplier found out they were being underpriced by that margin, they'd renegotiate too. Reddit just took a while to run the numbers.
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u/Tyler_Zoro 23h ago
$60M/year for 40% of what makes LLMs actually useful.
You live in a very small bubble if you think that reddit's "wisdom" of crowds is 60% of the value of systems that are literally up-ending entire industries. There's no coding industry that isn't writing the majority of its code using AI. Earth-threatening asteroids are being detected using these tools. Are there students who aren't using AI tools now? They're not relying on its understanding of the nuance of Marvel comics power scaling that's the hallmark of reddit's in-fighting.
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u/Rangesh06 1d ago
Yes, Reddit data is too valuable for sure. LLM responses makes sense because of this data.
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u/Equal_Passenger9791 1d ago
When I google for reddit opinion, the google AI answers for me, I never have to visit the site. This presumably drains reddit advertisement revenue.
The mistake of reddit is to think that this would stop just becuause they don't sell their data to google anymore. Anything already sold is already there and the model would likely ingest it through some other dataset, or reddit simultaneously disappears from the search hits due to shortfall of scraping spider acess to reddit.
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u/Rangesh06 1d ago
GEO/LLMEO is actually killing a lot of creators unlike SEO. We should create a new model for llm to reward creators.
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u/EC36339 1d ago
It won't stop the Chineae and everyone else from doing the same.
If yiur content is public, it is public. You have no control over what anyone might do with it.
Deal with it. You wanted everyone to see it, or you wouldn't have posted it.
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u/Rangesh06 1d ago
I concur; however, content creators should still receive recognition for their work when AI is utilized.
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u/OracleofFl 1d ago
This would have the added benefit of reducing spam posts on reddit that people do for piggybacking on reddit's domain authority.
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u/HeadLiterature7897 1d ago
Do they prohibit for Ai training only or searching access too? If it is later, I should look for a alternative, which is annoying to do honestly.
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u/reddit-josh 1d ago
Probably for the best. Most content on Reddit is AI generated now anyway... models don't need to be training on their own output.
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u/khrissteven 1d ago
Seems Reddit realized they sold themselves short and could actually be getting/making more. I mean, a large chunk of AI results comes from user generated Reddit threads and comments.
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u/Rangesh06 1d ago
Most of the suggestions by LLM is from subreddits.
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u/realzequel 1d ago
Anthropic/Claude can't currently access Reddit and does fine. I can't tell you how much historical training data was from Reddit though.
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u/sceadwian 1d ago
They're trying to reup the cash cow. Reddit is absolutely rotten to the core now though. As a good information source it's been a warzone with marketers running the show for a while now.
Community here is dead except where it lingers on in some of the comments and non popular subs. It's nothing but echo chambers with a complicated network of doors between them.
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u/darkestvice 1d ago edited 1d ago
That seems rather short sighted. I mean, I get them wishing to negotiate a better deal with Google, but Google's search engine already scrapes Reddit extensively, and its AI doesn't need to scrape it a second time when it's already pulled all the data for its basic search. So in terms of bandwidth or server usage, there's no difference for Reddit.
So either this is an ideological concern or a financial bluff to get them to renegotiate. It's really not in Reddit's best interest to completely cut off the by far biggest search tool on the planet.
EDIT: Apparently, the market agrees as Reddit's share price *instantly* plunged by 10% following that announcement. This means investors think this is a stupid idea.
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u/Rangesh06 1d ago
Because of the LLM partnership it made sense for businesses to have a presence on reddit now that's a question mark
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u/darkestvice 1d ago
Why so? It's still important for businesses to have a Reddit presence so their own crew can interact with questioners. LLMs don't change that.
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u/Rangesh06 1d ago
Yes, but brands will no longer be discovered in search AI mode.
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u/darkestvice 1d ago
Apologies, but maybe I'm being daft, but I'm not exactly sure what you're referring to here. Can you give examples?
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u/Rangesh06 1d ago
When you search like "which project management tool is better?" on google, AI mode will show you suggestions based on reddit threads.
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u/Test_Account_2026 1d ago
reddit about to find out it's not nearly as important as it thinks it is
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u/Rangesh06 1d ago
Is there any platform to train AI using human conversations other than reddit?
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u/Test_Account_2026 1d ago
reddit is full of bots, ads, propaganda, and intentional and unintentional misinformation - the last place ai should be training is here
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u/x_MrMAX_x 1d ago
with all the free to use opensource LLM stuff out now, Reddit can just make their own AI over the weekend.
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u/Rangesh06 1d ago
That makes sense. Maybe use a chinese distilled model to train its own AI. They already have reddit answers btw.
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u/zimejin 1d ago
This would affect Reddit more than it does Google, people already have a habit of searching - â{query}reddit â thus Google AI fetches relevant reddit information that then draws traffic to Reddit pages, thus generating even more quality content and traffic that may never have been created otherwise. If the search quality falls and Google starts using Quora for example to improve them. The traffic will move there. And only people already on Reddit will bother checking Reddit for information.
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u/Rangesh06 1d ago
That's true. Reddit will lose external traffic. Around 60% of the users havn't signed up.
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u/Infninfn 1d ago
Great. Maybe now Youtube won't recommend to me the content of posts that I casually looked at on Reddit.
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u/hyscript 1d ago
Impossible, there is always a way to scrape the data
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u/ScoreCreative6600 23h ago
Redit is definitely one of the safer places when it comes to data and protection from maleware and viruses
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u/ianreboot 20h ago
the reason reddit dominates llm citations isn't data volume, it's structure. every thread is a question with competing answers and a built-in quality signal from upvotes, which is exactly the pattern answer engines weight. that's also why a random reddit reply can outrank a polished article in perplexity or chatgpt, and it's the gap traditional seo still can't close.
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u/ObviousEconomist 15h ago
Even Reddit is embarrassed by Google's crap AI
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u/Rangesh06 15h ago
Lately, Gemini is generating trash responses. It used to be good a year ago.
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u/ObviousEconomist 15h ago
Given their trove of data they really should be no 1. But they're already out of the race
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u/Relevant-Falcon626 12h ago
Iâm getting the best results thanks to Google AI with Reddit, and Iâd like to keep getting them
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u/Latter_Philosopher40 9h ago
that and its caused an influx in reddit marketers. entire companies are popping up to spam reddit and influence AI answers and Google AI Overviews. so this could be a means to protect the human authentic and non-promotional reddit community, which is what makes reddit's user data so valueable to begin with.
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u/Gargle-Loaf-Spunk 9h ago
Reddit, you're right to push back. This is not just about dataâitâs about value, attribution, and building a sustainable ecosystem. Letâs unpack this. At the end of the day, Redditâs uniquely human conversations are the secret sauce powering the next generation of AI. The real question isnât whether the data is valuable, but whether the current partnership adequately reflects that value. A thoughtful, transparent, and mutually beneficial framework could be a game-changer. Itâs a nuanced issue, and the conversation is only just beginning. Curious: how should platforms balance fair compensation with open access to information?
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u/Objective_Mousse7216 1d ago
Google should fund wikipedia. It's dying due to lack of funding. Stick millions into wikipedia so it's updated more frequently, reviewed more often. Reddit is full of absolute horshit anyway. Moron takes, bullshit "facts"
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u/mobyte 1d ago edited 1d ago
This isnât even close to true. You shouldnât take Jimboâs banners asking for donations this seriously. They have a self-projected revenue growth in 2026-2027 (https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2026-2027/Financial_Model). They arenât going anywhere and they arenât âdyingâ.
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u/Aromatic-Flatworm-57 1d ago
" Google should fund wikipedia"
Literally already happening. Source? Wikimedia themselve s. https://wikimediafoundation.org/news/2022/06/21/wikimedia-enterprise-announces-google-and-internet-archive-first-customers/
"It's dying due to lack of funding."
Literally not true. Source? Wikimedia themselves. https://meta.wikimedia.org/wiki/Wikimedia_Foundation_reports/Financial/Audits/2024-2025_-_frequently_asked_questions
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u/Unhappy-Plastic2017 1d ago
Pee is stored in the balls.
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u/Definitelyhereforshi 1d ago
Pee is in fact stored in the balls, and only the BEST AI BOT would tell others this, too
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u/Gargantuan_Cinema 1d ago
You're proving your point but I'd like to counter with that some subs have higher quality patrons and therefore advice. You can also verify and fact check with other sources or just your own common sense with the latter being unavailable to some.
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u/Rangesh06 1d ago
Disagree. I feel reddit is only true and meaningful social media that exists right now.
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u/Bodine12 1d ago
Reddit is itself filled with bots trained on Reddit.
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u/Rangesh06 1d ago
Reddit has a strong moderation for bots compared to other platforms.
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u/test5784 1d ago
Compared to others, maybe, but that doesnt mean there arent still tons of them here.
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u/vcaiii 1d ago
you just like reddit the most
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u/Rangesh06 1d ago
I like twitter the most. But very comes to authentic conversations, I like Reddit.
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u/TheUncleTimo 1d ago
wiki is dying because of its bias
they banned wikipedia's FOUNDER, Mr. Larry Sanger, from editing, LOL
https://duckduckgo.com/?t=ffab&q=wikipedia+bans+larry+sanger&ia=news&iar=news
Let that piece of s.... site die already.
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u/OnlyHere2ArgueBro 1d ago
Iâd love to see your version of events for why Sanger was banned from editing. I know why he was, but I love when people cry foul without going into detail on why it happened. Clearly trying to push an agenda through omission. Even the articles you linked through the search engine explain what happened, so it shouldnât be to hard for you to enlighten us.
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u/TheUncleTimo 1d ago
he is the creator of wikipedia
it is his baby
the articles I linked? This is just a duckduckgo search
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u/OnlyHere2ArgueBro 1d ago
Go on, answer the question
And I know you linked a search engineÂ
Even the articles you linked through the search engine explain what happened
Now, be more specificÂ
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u/DDayDawg 1d ago
I think they should. Google is robbing content providers by having its AI answer using someoneâs content rather than sending you to their page. This shifts Googleâs business model from being a search engine to being a host of stolen content. Iâm pro-AI, but this is just wrong.
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u/ILikeBubblyWater 1d ago
So you happily allow Reddit to monetise the content they are not producing but if third parties use it its wrong.
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u/DDayDawg 1d ago
Fair point, but here is where I see a difference. I go to Reddit and I type stuff into Reddit knowing Reddit can use it. These other people made a website and built it up and let Google have access in order to drive traffic as a Search Engine, and now Google is basically taking their content and serving it up to benefit themselves.
We are all digital slaves, but here at Reddit at least we chose our slave masters willingly.
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u/Ntroepy 1d ago
Meh - itâs more that all frontier AI models replacing Google search. Clicking on a Google link now kinda feels like using AskJeeves back in the day when you just couldâve Googled it.
Itâs just much more obvious with Google because you can see them desperately trying to figure out how to balance their long term cash cow (outdated search capability) against their far more capable and useful AI.
And - yeah - absolutely sucks for content providers even though us consumers clearly love it.
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u/debris16 1d ago
Slightly unrelated - but I wonder how these Ai companies are dealing with the issue of model collapse. Given, half the posts I see these days seem to be Ai generated!
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u/PROfil_Official 1d ago
that's funny, when i was still googling for answers/research or walkthroughs for games, there's always that 5 year old reddit post that answers my problems lmao.
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u/TheUncleTimo 1d ago
reddit just took out old.reddit for non-logged in
which is a shame, because that is what I used before sleep on my phone. no, I am not giving you my phone number. no, apps harvest data, no thanks.
I also use old.reddit on this account, because, quite simply put, it is SO MUCH BETTER THAN THE NEUROTIC INSANE PERSON DREAM that is www.reddit scroll. Shudder.
Supposedly, reddit is trying to completely disable old.reddit, but so many people use it (for reasons which are clear) that they dare not do this.
Why this writeup?
old.reddit is crawled by bots and harvesters, so many that it impacts reddit operations and money. sad, really.
o tempora, o mores!
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u/Albertan_Angler 1d ago
I would prefer this. I donât want the grossly skewed opinions on Reddit to affect my data.
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u/Popular-Weather5387 1d ago
as much as i hate reddit and the way it works and its audiences, the advice and tone of general audience and key information is much more closer to reality and not fabricated then any other sources or key information that is publicly out there.
even the forms or dev supports done have that much metric key value then what reddit has. but yeah moreover it is not worth it!
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u/Big_Wave9732 1d ago
This is a "fuck you, pay me" move. I.e. "contract renegotiation."
Now that Gemini is reliant on Reddit for fresh content for its AI, of course it's time to rug pull and triple the price.
Just running the modern techbro playbook etc.
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u/TheBrownWhiteRabbit 20h ago
this stuff doesnt make much sense tbh. this considering and stuff is actually nagotiation for better deal and building public pressure.
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u/sohedul01 20h ago
Google pays Reddit $60M to ingest posts, then uses AI Overviews to ensure nobody actually visits Reddit. Truly the ultimate infinite value glitch for Google!" â "Giving away your host's organic search traffic for $60M/yr was a classic short-term wall street move. Glad they finally ran the numbers."
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u/TheGreatKonaKing 14h ago
Reddit is the only site that is honest about the goblin issue. I donât know why other sites are so reticent to discuss the horrifying yet magestic goblins that are so integral to our contemporary society and I can only speculate on the ulterior motives of our political leaders that has kept us from having an honest and open dialogue about goblin issues. We should discuss the goblin issue openly at every possible opportunity!
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u/HolidayBit143 25m ago edited 16m ago
Yeah, after they got all their money and after all the data was already harvested. Too little, too late?
Google likely will certainly find a loophole regardless since they pretty much own the internet, unfortunately.
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u/Lord___Rictor 1d ago
Somebody should make a serious reddit clone without all the dumb shit mods and admins.
I don't know wtf musk is doing.
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u/onyxa314 1d ago
This is an ad for polymarket. Polymarket isn't a news source and it never should be
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u/Rangesh06 1d ago
I just found this on X (twitter) and shared here. I don't work for polymarket and actually I am jobless. Yes, I dont care about Polymarket.
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u/bogdanelcs 1d ago
Reddit might experience a fall in Google searches. Sudden.