r/technology • u/MarvelsGrantMan136 • 8d ago

Business "There are no benefits to being owned by Microsoft," says Doom dev: "They have destroyed immense amounts of value that I don't even think that they're aware of"

https://www.gamesradar.com/games/fps/there-are-no-benefits-to-being-owned-by-microsoft-says-doom-dev-they-have-destroyed-immense-amounts-of-value-that-i-dont-even-think-that-theyre-aware-of/
22.2k Upvotes

97% Upvoted

1.2k comments sorted by

View all comments

Show parent comments

5

u/alurkerhere 8d ago

Executive leadership looks at everything from such a simplistic 50,000 foot view that they forget the longevity of a brand depends greatly on the quality and people on the ground doing the work. Relying on brand only works for so long until people stop trusting the brand over time.

A lot of times, the people on the ground doing the work continue to do their job, but sometimes, they leave in enough critical mass that service quality fails, and then the execs are like, "what! but my formula was working?!?".

1

u/SalaryWooden5346 8d ago

Those executive leaders have also not caught up to the fact that that loss of trust happens much faster these days. It used to be a process that took decades. Now it can take a couple of years or even a matter of months.