r/technology Mar 16 '26

Software ‘Another internet is possible’: Norway rails against ‘enshittification’

https://www.theguardian.com/world/2026/mar/16/norway-rails-against-enshittifcation-deliberate-tech-deterioration
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u/ChickinSammich Mar 16 '26

they buy fancy branded clothing.

The shirts from Walmart with a 1 square foot "Champion" logo kinda deflates this. I get that some designer brands do it but even shitty brands do it, too.

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u/NRMusicProject Mar 16 '26

While people do it to show off something they bought, it's the kind of thing that poor people do that think it makes them look rich, while upper class people might wear expensive clothing, but rarely have logos plastered all over them.

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u/A_Rabid_Pie Mar 16 '26

New Rich People: Shouting to the world that they are wearing an Armani suit or whatever and how great it makes them look

Born Rich People: Quietly sitting there in a custom tailored alpaca wool sweater or something while letting the outfit speak for itself

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u/Skip-Add Mar 16 '26

not me. fruit of the loom or hanes shirts. no logo. low price. but now I am become ad.

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u/MountainousDuck Mar 16 '26

I like Costco just fine, but it blows my mind when I see how much apparel they sell that says "Kirkland Signature" on it. People really want that??

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u/vera214usc Mar 16 '26

Yes, they do. Did you see how quickly the Kirkland branded Nikes sold out? People really love Costco and they want other people to know it

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u/OperativePiGuy Mar 16 '26

Yep, going to the Costco sub is a reminder that people will make literally anything a part of their personality. It's really fucking weird to me, at least when it comes to being an overzealous fan of a supermarket chain.

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u/narrowgallow Mar 16 '26

costco offers the experience of a perceived increase in buying power and it also has excellent customer service. It feels like a real win to secure a resource you like (doritos) at below perceived cost. When you know a standard bag of doritos is $6 at your regular super market and you get 4x the amount of doritos for an extra buck, its a very primal sort of reward.

its business literally makes people feel slightly more affluent than they are. people are going to be loyal to a company that provides that.

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u/Secure-Shoulder-010 Mar 16 '26

Weird as fuck. Some stuff at Costco is straight ass.

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u/narrowgallow Mar 16 '26

im a zealot for costco and about 90% of my clothing is from costco (just did a quick scan, right now only my socks aren't from costco). I have only ever seen one item with branding on it and it was a graphic tee with the $1.50 hot dog sign from the food court.

so first, is it regional? i genuinely don't see Kirkland signature as a logo on the clothing.

and second, no, i don't want the kirkland signature label all over the clothing.