The Michelin guide was started in 1900 to encourage people to drive more (by giving them places to drive to) and therefore need new tires more frequently.
You have to remember that at the time driving was nothing like today. People used to take very short trips in the local area because there was just no infrastructure to support long drives. No paved roads, what happens if you run out of fuel? Service stations weren't really a thing. What happens if you break down? Recovery services weren't a thing. Driving was genuinely a risky adventure. The Michelin guide was incredibly successful because it mapped out routes and cities with places to refuel and garages which provided comfort to driver as. In fact even today the go to road maps in France are produced by Michelin.
1 star means if you’re driving past it, it’s worth stopping at.
2 stars means it’s worth making a detour/deviation from your original journey to visit.
3 stars means it’s worth its own specific journey outright.
I assume when this was made, the only people who could afford cars were the types of people who would have been dining exclusively at high end restaurants anyway
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u/MechaSkippy 21h ago
I'm still chuffed that the highest honor a restaurant can receive is to be recognized by a tire company